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The e-Commerce Barometer
by Web Push Notifications

"April 2021 edition

Remarketing barometer by Notification Web for French Days

Discover the results of our partner brands' web push notification remarketing campaigns. We have compared the performance of web push notification remarketing with Google Ads Search and Display campaigns. April is a month that does not host many events for e-commerce... But at the end of the month, we were able to find the French Days! Indeed, the French actors had the opportunity to make interesting discounts in order to highlight their products. It's the French "Black Friday"! 

Web Push Notification has again outperformed SEM on almost all e-commerce verticals in April! Discover the performance of remarketing by Web Push Notifications with this special French Days barometer.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

SEM conversion data from Compass 18 eCommerce Benchmark. Sources: www.compass.co and marketing.wordstream.com
**Conversion data observed on web push notifications relayed by Notifadz on 100+ partner brands for the month of March 2021.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. 

Use cases for Web Push Notification campaigns

Web Push Notification Remarketing Barometer - April 21 darty
Remarketing by web push notification desktop darty
web push notification desktop helline
WPN barometer example darty

DARTY

Up to 30% off selected items - Household appliances
Objective: Attract internet users with special offers

Results :

Sector average: 0.98%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

HELLINE

30% off one item - Ready to wear
Objective: Encourage Internet users to make a purchase
Results :
Sector average: 1.38%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Barometer Remarketing by Web Push Notification - April 21 helline
logo-helline

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?