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The e-Commerce Barometer
by Web Push Notifications

"May 2021 edition

Barometer of remarketing by Web Notification for Mother's Day

Discover the results of our partner brands' web push notification remarketing campaigns. We have compared the performance of web push notification remarketing with Google Ads Search and Display campaigns. 

The fine weather is back, we are unstuck... The French are back to enjoying life! In addition, various e-commerce events - Rolland Garos, World Fair Trade Day, Mother's Day - encourage Internet users to buy. E-tailers have therefore taken advantage of this to promote their products with, as a bonus, some interesting promotions.

Web Push Notification has again outperformed SEM on almost all e-commerce verticals this April! Discover the performance of remarketing by Web Push Notifications with this special Mother's Day barometer.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

SEM conversion data from Compass 18 eCommerce Benchmark. Sources: www.compass.co and marketing.wordstream.com
**Conversion data observed on web push notifications relayed by Notifadz on 100+ partner brands for the month of March 2021.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. 

Use cases for Web Push Notification campaigns

Web Push Mobile Interflora
Interflora Mother's Day Push
Cultura web push notification

INTERFLORA

15% off for Mother's Day
Objective: To encourage Internet users to place orders on Interflora
Results :
Sector average: 1.90%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

CULTURA

Creative ideas for Mother's Day
Objective: To give gift ideas to Internet users for Mother's Day
Results :
Sector average: 1.90%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Cultura Mother's Day Mobile Push
1200px-Logo_Cultura.svg

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?