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The e-Commerce Barometer
by Web Push Notifications of March 2022

Web Notification Remarketing Barometer for March 2022

March is above all the arrival of spring, the return of the sun and the prospect of enjoying long days with friends and family again. Thus, despite a particular economic and geopolitical context, e-tailers in the culture/art and ready-to-wear sectors in particular have been able to take advantage of Web Push Notification to keep in touch with their visitors.

Discover the complete barometer of March 2022 below.

Enjoy your reading!

mockup phone march

SEM performance vs. Web Push Remarketing

Conversion rate March 2022

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. 

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

*SEM conversion data from Compass 18 eCommerce Benchmark. Sources: www.compass.co and marketing.wordstream.com
**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of March 2022.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the sector of activity) / Number of clicks.

Use cases for Web Push Notification campaigns

mockup barometer
computer notification

Vegaooparty

The number 1 in festive decoration
Objective: To bring visitors back to the site

Results :

Sector average: 1.66%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?