The e-Commerce Barometer
by Web Push Notifications of March 2022
Web Notification Remarketing Barometer for March 2022
March is above all the arrival of spring, the return of the sun and the prospect of enjoying long days with friends and family again. Thus, despite a particular economic and geopolitical context, e-tailers in the culture/art and ready-to-wear sectors in particular have been able to take advantage of Web Push Notification to keep in touch with their visitors.
Discover the complete barometer of March 2022 below.
Enjoy your reading!
SEM performance vs. Web Push Remarketing
The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns.
Performance comparison between SEM and Remarketing Web Push Notifications campaigns
**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of March 2022.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the sector of activity) / Number of clicks.
Use cases for Web Push Notification campaigns
Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.