"In response to the company's needs and challenges, we turned to the web push notifications retargeting offer. This solution allows us to activate a large number of contacts who visit our site. In just a few months, we have built up a large subscriber base which gives us a new communication lever on a qualified and committed audience.
Complementary to email marketing or retargeting display, this lever allows us to reach our audience in real time and to free ourselves from ad blockers . In addition, this format has the advantage of bringing our audience to the desired page in just 1 click!"
"We have also opted for the Marketing Automation by Web Push Notifications. Many scenarios are imaginable and for the moment we have decided to activate two of them: Welcome Push and cart abandonment.
For this first trigger, we planned to send a notification 45 minutes after a user has opted-in to our notifications. At present, we are observing a very interesting transformation rate as well as a more than attractive CTR with this scenario
"For this second scenario, the objective is to motivate Internet users who have not completed a purchase to come and validate their basket by sending a push notification. This scenario is even more effective than the Welcome Push scenario!