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What is the average per-click payout?

Our Web Push Notifications are sold on a performance basis. We pay out 50% of the revenue generated by your members subscribed to our Web Push Notifications. Your revenue depends directly and exclusively on the number of your users consenting to receive our Notifications.

The higher the opt-in rate, the greater the base of subscribers, hence the choice of script integration is crucial. To find out more, see “How to integrate the Notifadz script?”

The average estimate of monthly revenue (during 30 days of activity) for a site with 1,000,000 unique visitors per month comes to approximately €1,000.

PLEASE NOTE: this is only an average estimate, as there can be significant differences from one website to another, both in terms of commissions and the churn rate (rate of unsubscribers).

Can Internet users easily unsubscribe from Web Push Notifications?

Unsubscribing can be managed directly by the user. To learn more about this, please see the unsubscribe process for each browser below.

How to unsubscribe from Push Notifications on Mozilla Firefox?

Step 1: On Mozilla Firefox, go to Options -> Privacy & Security, then under Permissions, you will see Notifications.

Step 2: Then click on “Settings” for Notifications. Here you will find a list of all the sites authorized to send you Notifications.

You may then select a site to remove it or prevent it from sending Notifications.

How to unsubscribe from Push Notifications on Google Chrome, Opera, and Android?

Step 1: In Chrome, open a new tab and enter this: chrome://settings/content and then validate.

Step 2: Click on Notifications. Here you will find a list of all the websites and blogs that send you Notifications.

Select the websites from which you no longer wish to receive Notifications and either block them or delete them.

Alternatively, you can also directly unsubscribe when Web Push Notifications arrive, by right-clicking on the Notification and selecting the “Disable Notifications for Google Chrome” option.

Who are your advertising clients?

We have direct contracts with both generalist and mainstream advertisers. We do not broadcast any sensitive content (online games, cryptocurrency, adult sites…).

In addition, we are connected with all the leading players in the advertising market (affiliation platforms and programmatic advertising agencies).

Is your advertising strategy compliant with the General Data Protection Regulation (GDPR)?

Web Push Notifications are the first format display to be completely compliant with the General Data Protection Regulation.

Indeed, it is the only display format requiring the Internet user’s prior consent before being able to communicate with them. Opt-in consent is gathered through the browser itself, which acts as a trusted third party. The Internet user can unsubscribe easily by managing authorizations directly through the browser.

This format not only complies with the new European regulations that entered into force on 25 May 2018, but it goes even further!

Is it necessary for the user to be on our site to receive the Notifications?

The sending of Web Push Notifications is completely independent of the user’s navigation on your website.

This is indeed the whole point of Web Push Notifications!

Notifications are displayed DIRECTLY ON THE DEVICE of the user, via the OS of either their computer or smartphone – Windows or Android for example.

Your website is only used to register your users on our network via our Script.

How to control marketing pressure?

Marketing pressure is controlled directly by our platform for each Internet user. Your users can expect to receive between five and eight notifications per day on average, depending on our offers and their suitability for their particular profile.

We are transparent about the communications relayed to your users with our direct advertisers. These statistics can be viewed in their entirety in your Notifadz account.

How does the script detect whether a user has already agreed to be subscribed to Web Notifications?

Before displaying the authorization request page, our script (server) queries the user’s browser (Chrome, Safari, Edge, or Mozilla), to find out the status of the notification for our domain (native or external). Depending on the result, we will either display the authorization request page or not.

How to integrate the Notifadz script?

Web Push Notifications require the user’s prior consent. 

Our script is designed to collect this consent on your website. Therefore, it needs to be integrated on the pages of your website. It will enable you to show your users the opt-in box allowing them to indicate their choice regarding the reception of your Notifications.

Your revenue is directly and exclusively dependent on the number of your users consenting to receive our Notifications. Hence, the choice of script integration is very important.

Several integration options are available:

1/ Create an account with Notifadz and generate your custom script.

2a/ For WordPress publishers, install our dedicated plugin.

To learn more about this plugin, click here.

2b/ For other editors, integrate the script in your source code, before the tag. In order to attract the maximum number of subscribers, it is essential to integrate your script on all pages of your website.

3/ Download the service worker and install it into the root directory of your website.

The root directory of your website contains the content loaded when a user accesses your homepage. It usually contains an index file (.html, .php, .js, etc.) This folder’s location may depend on the tools you employ. 

Will your script slow down the loading time of the pages on my website?

Our script is asynchronous; therefore, it cannot slow down the loading time of your pages. Moreover, it is important to remember that, unlike the ads you display on your website, our Web Push Notifications are delivered DIRECTLY to the user’s computer or mobile screen.

How are my commissions calculated?

Each month, we calculate the total turnover generated by all the Web Push users of our network and the number of associated clicks.

We then determine the share of turnover represented by your Web Push network (Web Push users registered via your website) by calculating the percentage of clicks generated by your Web Push network then we multiply it by the turnover of the month.

Your commission is corresponds to 50% of this amount.


Total turnover France Adrenalead for a given month: €247,000 excluding taxes

Total corresponding number of clicks: 347,000 clicks

Number of clicks generated by your Web Push network: 45,670 clicks

Corresponding percentage of clicks: 13,16% (45,670 / 347,000)

Your share of turnover: €32,508 (0.1316 x 247,000)

Your commission for the month: €16,254 that is €32,508 x 0.5

How do Requests for Invoice work?

From our Notifadz platform, you can access the details of the campaigns running on your network, as well as the forecasted turnover and associated eCPC, from the “Revenue” section.

The turnover is provisional and may change depending on the advertisers’ and affiliation platforms’ validations.

It is not in real time. Your revenue is updated once a week on Friday.

Insofar as your commissions are calculated on the basis of the clicks generated by your Web Push users, it is possible that between 2 updates of the turnover, your commissions evolve (up or down, depending on the evolution of the % of your clicks on the total volume of clicks generated to date).

As the click statistics are calculated in real time, the theoretical eCPC of your campaigns is therefore underestimated between 2 updates of your provisional turnover.

Please note: your provisional turnover (“Revenue”) does not correspond to your Requests for Invoice. You should not base your invoices on your provisional turnover.

At the beginning of each month, we provide you with a Request for Invoice. It corresponds to all the campaigns that you have relayed and for which we have received payment during the past month.

Please note that the minimum amount to send us an invoice is 100 €.

When the amount of your Request for Invoice reaches this amount, a small red bell appears next to the “Invoicing” tab. You can consult the details of your available Requests for Invoice at any time.

It should be noted that the time frames during which these campaigns were carried out may be spread over several months.

For example, the Request for Invoice of March of year N can correspond to campaigns carried out in January of the same year, as well as in November and December of year N-1. 

All you have to do is to send us the corresponding invoice for this Request for Invoice.

Are your Web Push Notifications compatible with Adsense?

Absolutely. Bear in mind that your Adsense ads are displayed on your website, while our Web Push Notifications are DIRECTLY pushed to the user’s computer or mobile screen.