Adrenalead Privacy Policy – Publishers

What is Adrenalead?

Adrenalead is a digital marketing agency that operates an advertising platform for media websites based on Web Push Notification (also called Web Push or WPN) technology.

What are web push notifications?

WPN technology in the Internet browsers and operating systems of users’ desktop and mobile equipment makes it possible to relay information or advertisements in the form of Notifications to users who have expressly agreed (opt-in) to receive notifications from a particular website (the Website).

WPN (Web Push Notification) is standard technology provided by all of the Internet browser software publishers you use. It is standardized technology. The Internet browser creates a non-personal identifier associated with your browser so you can only receive notification messages from websites you have approved.

When you agree to receive Notifications from a Website by checking a box (opt-in), these Notifications are displayed on your terminal screen (smartphone or computer) irrespective of your web browsing. They are identified as coming from the Website on which you have given your consent.

How do I control Web Push Notifications?

You are in control of receiving WPN messages.

When you visit a website that can send you notifications, a dialog box appears asking if you want to receive them. You can accept or decline.

You can set your browser to automatically decline requests to send WPN notifications, while adding exceptions for the websites whose notifications you do want to receive.

How do I unsubscribe from a website’s Web Push Notifications?

You are solely in charge of the Notifications you have accepted and the Website itself will not be able to unsubscribe you from Notifications even if you ask it to do so.

The WPN system lets you know the list of partner websites authorized to send you messages as part of the WPN subscription and does so on a permanent and transparent basis directly in your Internet browser or in your notification management system integrated in the operating system.

You can unsubscribe at any time, website by website, either directly from your browser or from the notifications sent to you.

1. From a received notification:

Click directly on the gear icon, the three small dots, or the “Settings” / “Manage notifications” link in the notification sent to you.

This lets you access the various notification settings on your browser and disable the notifications you want.

Desktop version:

Mobile version:

Version Mobile

2. Depuis le centre de notifications de votre navigateur

For Chrome
  • Click on “Settings” in your browser
  • Then “Privacy and security”
  • Select “Site settings”
  • In the “Permissions” section, click on “Notifications”
  • This lets you access all the websites whose notifications you have accepted or blocked.
  • You can change your choice by clicking on
For Android 
  • Open the Chrome browser
  • Click on the three small dots to get the “Settings” menu
  • Click on Settings, then Notifications
  • This lets you access all the websites whose notifications you have accepted or blocked.
  • You can change your choice by accepting, blocking, or removing your consent for each website.
For Firefox
  • Click on Settings in your browser
  • Then, in the “Privacy and security” heading, select “Permissions”
  • Click on the “Settings” button to adjust your preferences.
For Edge
  • Click on Settings in your browser
  • Select the “Advanced” heading
  • Then in Site settings, Site permissions, click on “Manage permissions”
  • Adjust your preferences.
For Opéra
  • Click on Settings in your browser
  • Select the “Privacy and security” heading
  • Select “Site settings”
  • In the “Notifications” section
  • This lets you access all the websites whose notifications you have accepted or blocked.

What is the content of the WPN and ADRENALEAD’s role?

You may receive two types of posts by Web Push Notification:

  • advertisements for the products and services of advertisers chosen by Adrenalead or its partners. Adrenalead is then the data controller for the data collected during the opt-in. This data is not passed on to advertisers.
  • posts whose content (editorial or promotional) is chosen by the media website itself. For example, you will be notified of the latest news on the website. In this case, the media website uses Adrenalead’s platform for its own purposes, and Adrenalead acts on behalf of the Website as a processor as defined in the GDPR for the processing of the personal data collected. Adrenalead does not use your data on its own behalf.

What data is collected during the opt-in and how is it used?

Collected data:

  • Operating system (OS)
  • Browser type
  • Geolocation information derived from the IP (Country, zip code, city)
  • Name of Internet Service Provider (ISP)
  • Type of connection, either mobile or fixed access point
  • Opt-in date
  • Opt-in transaction information
  • Website Url (domain name) at the time of opt-in
  • Browser User Agent
  • IP Hash i.e. the IP address subject to some form of encryption – Hashing

This data is not personal and does not allow Adrenalead to identify you.

Adrenalead retains this data for as long as you remain subscribed to the Website’s Notifications.

What is the role of cookies?

Irrespective of the WPN system, the media website on which you subscribe to Web Push Notifications may install cookies.

A cookie is actually a computer file containing a string of information, usually small and identified by a name, which can be transmitted to the browser on the user’s equipment by a website to which the user has connected. The content of the cookie therefore varies depending on its purpose. It may contain an identifier for tracking the user’s clickstream for statistical or advertising purposes, etc.

These cookies may be installed on behalf of the media website itself, which is then the data controller for the processing carried out. If you accept them, the Website can track your clickstream on the Website and tailor the content of its notifications accordingly.
Cookies may also be installed on the Website on behalf of Adrenalead, which is then itself the data controller (these are called third-party cookies). Adrenalead’s third-party cookies are only installed if you have expressly accepted them through a cookie banner offered by the media website.

These cookies can track your Internet browsing and tailor the advertising sent to you according to your interests.

Therefore, if you accept Adrenalead’s third-party cookies, you may receive advertisements and posts sent by Adrenalead’s partners, such as the partners listed below:
Criteo, Equativ, Outbrain, Xandr, Ginger Ad, Adyoulike, Quantum, Improve, as well as advertisements and posts relating to Adrenalead partner merchant websites that you have previously visited.

When you have accepted cookies, you can manage your preferences or delete them as detailed below.
Please read the privacy policy of the domain where the notification comes from, which you can find on the notifications sent.

Where can I get further information?

You can contact Adrenalead’s Data Protection Officer (DPO) on all matters relating to the processing of your personal data and the exercise of your rights under the GDPR.

You can contact the DPO by post:

Service Protection des Données personnelles
12/15 Quai du Commerce
69009 Lyon, France

Or by email at: