6 Web Push Notification campaigns to be automated

Marketing automation is becoming more and more important in digital strategies. It allows to generate additional traffic and sales without wasting time for marketing teams. What is marketing automation? We talk about marketing automation strategy when campaigns are automatically triggered.

To do this, you just need to create marketing scenarios that will be activated according to more or less complex rules. When an Internet user meets the criteria previously defined in the scenario, the campaign is triggered. This type of marketing already exists and is already widely used in email marketing campaigns.

Still little known, the fact of automating its campaigns is also possible with the format of the Web Push Notification!

To show you the power of this tool, we have prepared a list of 6 automatic Web Push Notifications campaigns. Easy to set up, they will seduce you by their performance.
Zoom on the best automated scenarios to set up in your webmarketing strategy, to boost your e-commerce conversions.

The automatic “Welcome Push” notification

Just like the welcome email that you can set up when your users subscribe to your newsletter, you can create a Welcome Push!

This is one of the easiest automatic notification scenarios to set up! When a user visits your site and subscribes to your web or mobile notifications, you can thank him by welcoming him. Adrenalead proposes to activate this scenario, either instantly, or to activate it within a certain period of time following the subscription. We call it the Welcome Push because it is the first notification that the user will receive after his subscription.

In this type of automatic notification, we generally advise our advertisers to make their users come back. For example, by proposing an exclusive welcome offer via a promotional code.

You can also advise to visit a specific page, presenting your most popular offers of the moment.


Web Push Notification automation

In need of inspiration? Take the recipes of your automated emailing campaigns that you have set up! The main advantage of web push notification is that it allows you to convert 15 times more internet users into subscribers to your brand than a newsletter!

Automate your “Cart Abandonments” with Web Push Notification

In France, about 70% of Internet users have already abandoned their shopping cart. Several reasons explain this! The first cause of cart abandonment (60%) is too high delivery costs. Secondly, some Internet users just want to know the total price to be paid and want to take some time to think before doing a purchase (58%)*. 

The automatic “cart abandonment” notification is also easy to integrate. When a subscriber to your notifications abandons his purchase before the validation of his cart, you have the possibility to send him a cart reminder to help him finalize his online purchase.

For example, if you know that delivery costs can be a major deterrent to buying, you can create a coupon code that will offer delivery costs to that user. Sometimes it is more interesting to sell a product by paying for delivery costs, rather than not selling it at all.

For example:

Web Push Notification automation

If you don’t want to generate a coupon code, it is possible to create a notification that reminds the user that he has items in his cart. Then you can encourage them to complete their purchase.

Here again, let your creativity run wild! Analyze the recurring causes of shopping cart abandonment and notify users so that they come and convert with you!

Automatic “Thank You” Notification

Just like the thank you email, you can automatically send a web notification to your buyers! This offers many benefits:

First of all, this notification will reassure the buyer  that his purchase has been confirmed. Then, it will allow you to thank them for having placed an order with you. Finally, you will be able to offer them a voucher for a future order for example.

In terms of customer loyalty, the automatic thank you notification sets the bar high! Here is an example of a thank you notification:

Automate a Web Push Notification to request a customer review

What if, a few days after a purchase, the Internet user receive a notification to give his opinion on his last purchase?

For the past few years, rating in all its forms has been on the rise. Generally represented by a rating of 0 to 5 stars, 88% of buyers consult customer reviews before ordering. And don’t be fooled, it is not necessary to have 100% positive reviews! Of course, the average must be good for you to have a better chance of converting. But what matters most is the number of reviews you receive! Moreover, if you take the time to respond to negative reviews in order to provide a concrete answer to buyers, you will reassure potential buyers about your honesty and your after sales service.

So, by scheduling an automatic notification to request a customer review, you will increase the number of reviews you receive about your business, which will gradually make it more popular!

Here’s an example:

Recurrent notification for consumables

You know your products well. You know the average time it takes for your product to be consumed and therefore to be repurchased!

Nowadays, we function a lot with reminders / alarms. Indeed, our lives are very busy and our mobile devices help us a lot to schedule our days. Get ahead of the game! Notify your buyers that it’s time to restock at your place.

Let’s take the example of a body lotion. You know that it takes an average of 23 days to empty a tube of milk. So schedule a notification 20 days after the purchase of a bottle to warn the buyer that it’s time to buy another one… From you, of course!

For example:

Web Push Notification automation

You can imagine this type of campaign for other types of products. For example, if a user bought a coat during the winter collection, offer him to buy swimsuits or t-shirts during the summer collection! 

Connect your CRM to our API to send customized automatic notifications

Today is Mr X’s birthday. In three days, Mrs Y will lose her loyalty points… You can know all this thanks to your CRM. Some advertisers already use email to make personalized offers to their customers.

You have the possibility to increase the reach of your message by multiplying the distribution channels thanks to the Web Push Notification! Another important advantage of this format is that the web notification appears directly on your audience’s device and redirects them to your chosen page in one click! This makes the number of clicks on the link much higher than that of the email.

Here is an example of a custom notification you can program:

Web Push Notification automation

We have just presented 6 automatic Web Push campaigns that you must absolutely set up! Many other scenarios can be imagined. Your imagination is your only limit!

We are of course always available to accompany and advise you in the development of your automated campaigns.

If you would like to get started and become one of the first to take advantage of this innovative format, contact us! 

* Source: https: //www.ecommerce-nation.fr/infographie-services-logistiques/