The intrinsic qualities of this format combined with Notifadz’s technical expertise protect the Internet user from any sign of intrusiveness:
- Double Optin: by giving double prior consent, the Internet user is less likely to feel attacked by our advertising. The Web Push Notification is the only advertising format in the world which requires explicit prior consent.
- Manage Marketing Pressure : our NDP software natively includes a module for managing marketing pressure by One2One Internet
- User Targeting : granular targeting (Retargeting/Targeting) = minimizing the annoyance risk.
- Machine Learning: continuously optimizing each user’s experience.
- Effectiveness: 15% WPN click rate (vs 0.08% for Display) = 187 times less marketing pressure to generate a click
- Churn rate : extremely low churn rates (0.38%)
More generally-speaking, we can see that, despite a regular increase in the number of ads published on Internet, advertising format effectiveness and performance, (assessed by click rate), has continued to grow…(1)
Proof that constant increase in marketing pressure does not necessarily impact advertising format performance.
(1) Source: https://www.richmediagallery.com/learn/benchmarks