About us

The agency

Adrenalead is an international Web Push Notification advertising agency.

Our aim: to (re)-connect advertisers/the media with their audience without the middleman.

We think there is a virtuous path for reconciling the business interests and restrictions of advertisers and media, whilst protecting the privacy of Internet users.

We have developed NotifAdz Platform, a “One to One” advertising solution for all online traders and retailers. 

It lets them send precisely the right message at the right time to the right person via an innovative format: Web Push Notification

Notifadz© is the first Web Push platform which is entirely free of charge for Advertisers, based on powerful predictive and behavioural targeting algorithms.

With this unique technology based on an artificial intelligence (AI) engine, our goal is to build the largest advertising network for Internet users available in this new format.

The founders

Edouard DUCRAY (en)

Edouard DUCRAY (en)

Edouard is a serial web entrepreneur with 20 years' experience in BtoB business development. He has founded several companies in the field of advertising and digital marketing and in 1998 launched “Comclick”, the first internet advertising agency in France, inspired by an American model, which he sold several years later to Adux (ex-HiMedia), a group listed on Euronext.
In 2003, he founded locafilm, the first French online DVD movie rental platform, based on the American model Netflix. At the same time, he co-developed and launched the first email retargeting service on the market. A service which today is an integral part of online retailers' digital strategies.
In 2013, he launched Digital4cast, a web agency for generating qualified leads which he sold in 2015 to a listed online advertising player. 

Aurore GOXE (en)

Aurore GOXE (en)

Aurore is a seasoned growth hacker with over 10 years' experience in digital strategy for acquiring customers and building customer loyalty.
She started her career working for distinguished Groups and SMEs such as AG2R - La Mondiale, Cegid and Isotools (Visativ Group) in the BtoBtoC environment. In 2008, she joined Paris start-up 24h00.fr and developed the membership and performance marketing hub to support advertisers with their customer acquisition web strategy (such as IKKS, Marionnaud, Groupe Beaumanoir, Yves Rocher, La Redoute, 3 Suisses, etc.). 
In 2012, she joined Adthink, a leading player in the performance-based advertising market listed on Euronext and created the Customer Acquisition hub which she led for 6 years supported by a team of Product Managers, Web Designers, Developers and Traffic Managers.

Our distinctions


ADRENALEAD, winner of the “10 000 startups to change the world” contest.
START category – organized by La Tribune and BNP Paribas in the Auvergne-Rhône-Alpes area.

Our partners

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