In a constantly evolving digital landscape, Web Push has established itself as a major strategic lever to engage, retain, and monetize audiences. Today, Adrenalead is taking a new key step in its development by accelerating its growth.
A clear ambition: building a sustainable Web Push ecosystem
Since its creation, Adrenalead has set itself the mission of building a structured, high-performing, reliable, and sustainable Web Push ecosystem, serving publishers, advertisers, and agencies.
Our approach is built on three core pillars:
- Generating qualified traffic, thanks to an advertising network of over 60 million internet users addressable in real time
- Retaining audiences, through a Web Push Notification SaaS platform capable of converting up to 15% of visitors into subscribers
- Monetizing audiences, thanks to an off-site format designed to generate incremental revenue
In a context where the rise of LLMs is driving a decline in overall publisher traffic, the question of a media site’s connection with its audience is critical. And this is precisely one of the challenges addressed by Web Push Notifications.
Outpush joins Adrenalead
This integration is part of a shared vision: to further structure the global Web Push market and offer publishers increasingly robust, scalable, and performance-driven solutions.
For partners and clients, this milestone ensures continuity, stability, and long-term growth prospects.
Stronger leadership serving the ecosystem
By integrating Outpush, Adrenalead strengthens its position as a global leader in the Web Push advertising market.
This new phase makes it possible to:
- Pool use cases, expertise, and technology building blocks to foster more robust and innovative Web Push infrastructures
- Strengthen synergies between publishers, advertisers, and technology partners
- Accelerate innovation around user-respectful solutions that comply with regulatory requirements
Beyond external growth, this evolution reflects a clear ambition: to make Web Push a must-have strategic lever for publishers, advertisers, and agencies.
Adrenalead + Outpush
Building the future of Web Push monetization.
