At Adrenalead, the fight against ALS is a fight that comes from the heart; because in a company, there are not only balance sheets and sales figures, there are also human beings, confronted with the realities of life. In fact, at the outset, there was no real desire to set up a CSR program, just the desire to help research, in the hope of one day being able to save patients.
So in 2022, Adrenalead decided to present ARSLA with a cheque for €10,000. The aim was to enable the association to raise awareness of ALS, advance research and improve the comfort of patients and their families during treatment.
And then another idea popped up: what if we made our SaaS tool available to the association, free of charge, so that it could build up a subscriber base to which it could send its news, advances on the disease and appeals for donations? The association has been using our Web Push solution since 2022.
To find out more about this support, and more broadly about corporate social responsibility, ARSLA gives the floor to Aurore Goxe, Co-founder and Managing Director of Adrenalead, in its Accolade magazine. Go to page 32 of the magazine to read the article « Reconciling entrepreneurship and solidarity ».
