Playbook: example of push notification campaign for retail (12 ideas + templates)

In retail (e-commerce or omnichannel), every visit that doesn’t convert is a lost opportunity. But good news! Web Push Notification enables you to keep in touch with your visitors, and keep them engaged, even when they’re no longer on your site. Provided you segment, personalize and orchestrate your scenarios properly.
Need an example of a push notification dedicated to retail? In this article, you’ll find 12 examples of push campaigns, specially adapted to retail, accompanied by ready-to-use desktop templates (title + description), to fuel your thinking and speed up the launch of your own campaigns.

Welcome

When a visitor agrees to receive your notifications for the first time, send them a welcome message to:

• Briefly explain the benefits they’ll gain
• Guide them to popular categories or products
• Encourage them to explore your site further or create an account

📝 Template:

• Title: 🎉Welcome to [Brand name]!
• Description: Enter a world of benefits and discover our customers’ favorite products right now 🚀

Abandoned basket relaunch

Classic but formidable: as soon as a customer adds products to his or her shopping cart without validating them, send a personalized Web Push, after a time limit defined by you (e.g. one hour).

📝 Template:

• Title: 🛒 You forgot something…
• Description: Your basket is waiting for you! Finalize your order before it’s too late ⏰

Adrena’tip: you can add a promo code or free shipping to boost your conversion rate.

Favorite product

When a visitor consults a product several times without buying it, you can relaunch it in a targeted way:

• Product recall
• Suggested variation (size, color, etc.)
• Promotional or low-stock alerts

📝 Template:

• Title: 👀 Do you still like this product?
• Description: Pink, black, beige or yellow? Which one will make you fall in love? Enjoy them before they’re gone!🔥

Shortage / Back in stock alert

Ideal for triggering a quick purchase. When a product is almost sold out or back in stock, send a dedicated notification.

📝 Template:

• Title: ⏳Last pieces available!
• Description: Your favorite is almost sold out… Don’t delay if you want to store it in your closet soon 🛍️

New products / collection launches

Launching a new range or capsule collection? Let your subscribers know before anyone else, to create a feeling of exclusivity.

📝 Template:

• Title: 🤫 Psst… The new collection is here!
• Description: Get a sneak preview of our new releases and find your fall favorite 🍂

Flash offer / limited promotion

“Flash” campaigns are ideal for generating an instant sales peak. We’re right in the middle of FOMO, and you know it better than we do: the sense of urgency makes your web users snap.

📝 Template:

• Title: ⚡Flash offer: -30% today only!
• Description: Take advantage of this exclusive promo before midnight and unearth your ideal Christmas decor🎄

Re-engagement

Wake up your inactive subscribers, arouse desire with a touch of emotion or a special incentive.

📝 Template:

• Title: 💌 We miss you…
• Description: Our new products are waiting for you! Get 10% off your next order 🎁

Cross-sell / Up-sell

After a purchase, offer complementary products or a superior version.

📝 Template:

• Title: 🔄 Haven’t you forgotten something?
• Description: Our customers have also fallen for these products, so we thought you might want to take a look… 👀

Adrena’tip: remember to segment by original product to stay relevant.

Seasonal campaigns & events

Christmas, Black Friday, back-to-school… Calendar highlights are perfect for planning themed Web Push campaigns, with countdowns or exclusives.

📝 Template:

• Title: 🖤 Black Week is here!
• Description: Take advantage of exclusive promotions for 7 days only: up to -50% off! 🍀

Drive-to-store

If you have physical points of sale, take advantage of geolocation to boost in-store traffic: define your message according to the nearest store, which will be replicated on the ad.

• Specific offer
• Invitation to a store event
• Local stock recall

📝 Template:

• Title: 🏪 Join us at [Brand] London
• Description: From 6:30pm, exceptional VIP evening: gifts, new products, flash make-up… Tonight the star is you! ✨

Live shopping

Notify your subscribers before and during a live product or demo session to maximize participation.

📝 Template:

• Title: ⌚Our live shopping starts soon!
• Description: Join us to discover our new products live, ask your questions and take advantage of exclusive offers 🎉

Survey

Asking for your customers’ opinions via push notification is an excellent way to engage, while enriching your first-party data.

📝 Template:

• Title: 📝 Give us your opinion!
• Description: Help us improve your experience by answering 2 questions 🙏

Best practices for maximizing your Web push retail campaigns

1. Fine segmentation: avoid “one-size-fits-all”, tailor your messages as closely as possible to the needs and expectations of your different targets.
2. Controlled frequency: it’s better to target too few than to target too many and ignore them!
3. Personalization: anything that reminds users of their visit to your site is useful: name, product, history, etc.
4. Strategic timing: push your automated messages in the wake of triggering behaviors. For one-off campaigns, give priority to times when your audience is available (probably at the end of the day for BtoC targets).
5. Deep linking: direct users to the right product page, so that they have to make as little effort as possible to find the item mentioned in the push.
6. A/B testing: titles, emojis, length, timing… Test and iterate!
7. KPI tracking: click-through rate, conversions, attributed revenue.

Example of a 3-month test schedule

Conclusion

Retail is an ideal arena for exploiting the potential of Web Push Notifications: rich customer journeys, numerous behavioral signals and high loyalty stakes.
By combining these 12 key campaigns with the right segmentation, precise timing and relevant personalization, you can turn “lost” visitors into committed, loyal customers. So what are you waiting for?

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