Anthony Boyault
Passionate about technology (image, sound and digital), world gastronomy and travel, here I share concrete advice to improve your digital communication performance. My aim: to help you boost your conversions through effective actions, in particular via Web Push Notification.
SDK (Software Development Kit): comprehensive explanation and user guide
What alternatives to SMS marketing campaigns will there be in 2026?
Rich Push Notifications: definition, how they work, and best practices
Marketing attribution models: how to choose the right one in 2025?
Everything you need to know about push notifications: definition, mechanism, and strategic impact
Building customer loyalty: definitions and methods for increasing retention and LTV
E-commerce abandoned cart recovery: strategies and best practices
How to send a personalized offer
Affiliate marketing for publishers: the 2025 guide to generating passive income
Display advertising banner: complete guide to a successful campaign
BCG’s 4S model: Stream, Scroll, Search & Shop – How to rethink your marketing strategy?
Placing ads on your website: best practices, impact on traffic and referencing
Boost your sales with Push Web Notification on Shopify
The best alternatives to Google AdSense for monetizing your website
