Monetize your audience with Web Push

Turn your audience into a source of revenue with the Web Push revolution by Adrenalead.

Carrousel Infini

You’ve already done the hard part: creating a solid, profitable media outlet with a loyal community.
Your site could bring you even more, without impacting its performance!

Today, increasing your audience monetization is becoming a challenge:

  • Reliance on traditional ad formats
  • Saturation of existing ad inventory
  • A fragile balance between revenue and editorial experience

Web Push changes the game:

Unlock a new monetization lever with Web Push: a 100% opt-in format that respects your editorial line and generates revenue without adding new ad placements to your site.

Web Push retention

How does Web Push enable you to generate new revenue for free?

Display advertising has reached its limits: CPM under pressure, ad blockers, visual saturation…

An immediate new revenue stream
Push notifications generate revenue in addition to display, video, and native advertising, without cannibalizing your current inventory.

An alternative advertising format that values each subscriber
You don’t need to free up new space for advertising, so Web Push has no impact on your site’s user experience.

Recurring revenue, correlated to your audience
The more your subscriber base grows, the more revenue you generate. You capitalize on your audience, even when they are not visiting your site.

Stable monetization, even when traffic drops
Unlike display advertising, which depends on the number of page views, Web Push is based on your number of subscribers and the volume of campaigns sent by our advertising network.

Place your trust in Adrenalead

A ready-to-use Web Push solution to generate additional revenue.

Over 1,500 partner publishers

Top media outlets are already part of the Adrenalead network.

A France-based CSM team

Experts dedicated to your monetization and ongoing support.

A Web Push pioneer in France and Europe!

Since 2018, we’ve been part of the Web Push revolution, helping advertisers and publishers worldwide adopt this new technology.

Connected to the leading programmatic platforms

Our partnerships with players like Criteo, Taboola, Equativ, MGID, and RTB House give you access to the highest-paying ads.

The ad network trusted by premium advertisers

Top brands trust us to run their advertising campaigns on your site.

Control which ads are served with our “Ad Quality” exclusivity

You choose the types of campaigns you want to run: standard mode (e-commerce, travel, banking…) or unfiltered mode to include other verticals.

Simple integration in 10 minutes

We provide a plugin for your CMS, or a script to embed directly on your site.

Runs alongside your editorial Web Push solution

Already using a Web Push tool to distribute your content? We monetize your audience in addition to your existing solution!

100% managed monetization

Once the solution is integrated, we take care of monetizing your audience—so all you have to do is collect your earnings!

Want some more?

In parallel with your monetization, you can share your articles with your subscriber base in an unlimited and free manner.
As you can see, by inviting them to return to your site, you generate new display revenue!

Monetize your audience with Adrenalead in 3 steps

Ultra-fast setup, supported by our team of experts. We work with you to adjust your settings to maximize your earnings and number of subscribers.
Our innovation team is constantly improving our solution for you!

Step 1: create your account and install the solution

Install our solution

After creating your account, install our script or plugin, then set up your opt-in prompt.

Step 2: build your subscriber base and lifecycle scenarios

Build your subscriber base

Subscriber collection is automatic! Adrenalead handles monetization based on your predefined settings.

Step 3: manage engagement and optimize retention

Track your revenue

You get access to a complete dedicated dashboard: estimated revenue, subscriber volume, revenue generated by campaign and by site…

Success stories and best practices from our publishers

Discover testimonials from some of our 1,500+ publishers. They say it better than we do.

Starty Media logo
Horyzon logo

“We run about ten websites, and a large share of them is connected to Notifadz. We use Adrenalead to: (1) drive recirculation—bringing in traffic as soon as we publish an article. That helps us ensure a steady volume of visitors. (2) Monetize through display: since our articles are monetized via display ads, bringing a visitor back to one of our sites means we can show display again. (3) Monetize through the push notification format.”

Yacine KERKOUCHE – President and founder of Starty Media

ad network Web Push Notification example Starty Media

“Beyond the value for our users of receiving the latest news in real time, Web Push makes it possible to generate clicks quickly after an article is published and therefore send positive signals to Google Discover—showing that the content is interesting and being read. To boost my most recent media brands or those with lower authority, I send pushes to other affinity audiences coming from sites with a stronger, more established brand. That helps newer sites break through. The ‘smaller’ site then ranks on Discover and builds its community. It’s a virtuous circle.”

Erwann PENLAND – Chief Digital Officer at Horyzon Media

ad network Web Push Notification example Horyzon
Get support to monetize my audience!

Frequently asked questions

What is Web Push?

Web Push is a clickable message delivered through the notification center on desktop or mobile, after the user has given explicit consent. It lets you reach visitors even after they leave your site—without an email address or phone number.

How is my revenue calculated for Web Push monetization?

Your revenue depends on the volume of Web Push subscribers you collect, the campaigns served to your audience, and the performance generated (impressions, clicks, conversions). In practice, Adrenalead delivers campaigns through its ad network and shares part of the revenue with you—fully transparently in your dashboard.

Won’t Web Push monetization hurt the user experience?

No—because Web Push is based on explicit opt-in and controlled marketing pressure. Notifications are delivered outside your pages, in the browser, without cluttering your layouts or slowing down your site. You maintain a strong user experience while adding a new revenue lever.

Is it compatible with all websites?

Yes. Adrenalead can be integrated in just a few minutes with a simple script. For WordPress, Shopify, or Prestashop sites, dedicated plugins make installation even easier. No technical overhaul is required.

What results can I expect?

On average, our clients convert a meaningful share of their visitors into Web Push subscribers, which helps generate recurring incremental revenue over time. Potential depends on your traffic, your industry, and your scenarios; we’ll run a simulation during the demo.