Funnel marketing and Web Push: from acquisition to retention

Boost your marketing funnel with Web Push

Today, the success of a digital strategy depends on a mastered marketing funnel: attracting, converting, building loyalty and turning prospects into ambassadors. But how can you maximize each stage of the customer journey?

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The advantages of Web Push Notification

Real-time targeting

Reach your audiences at the right time, without relying on data collection or cookies, for more effective activation.

Omnichannel CRM strategy

Optimize your acquisition and loyalty campaigns, for unified communication across your different channels and a seamless customer journey.

15% subscriber audience

Turn up to 15% of your visitors into qualified subscribers, without collecting personal data.

SaaS marketing solution: turn your visitors into subscribers

Convert and build loyalty with our SaaS Web Push solution

With our SaaS Web Push platform, every interaction counts. Capture your visitors from their very first visit, and re-engage them throughout the sales tunnel, with targeted, scheduled or automated campaigns.

Offer your Web Push Notification subscribers a unique digital experience:

Reach Internet users directly on their mobile or computer screen, even if they’ve left your site.

Segment your subscriber base to granularly address your different targets, adapting messages to each stage of their buying journey.

Create one-off or automated campaigns, according to your marketing needs.

EXCLUSIVE! Activate audience extension, to target visitors who don’t subscribe to your Web Pushes, thanks to Adrenalead’s advertising network.

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Advertising network: attract new visitors to your site

Relay your acquisition campaigns via our Web Push advertising network

With our Web Push advertising network, boost your acquisition and expand your audience by targeting :

Unconverted visitors: retarget visitors who have left your site without subscribing to your notifications.
New engaged audiences: access a network of 60 million exclusive subscribers, from our media partners, and reach prospects who don’t yet know your brand.

The first stages of your marketing funnel require volume and visibility. With Web Push, you generate qualified traffic and effectively feed the top of your conversion tunnel.

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The role of Web Push in your digital strategy

Web Push Notification: 360° leverage to boost every stage of your marketing funnel

Two-column section with accordion (5-step funnel)

Awareness Attract new visitors and increase brand awareness

Consideration Spark interest and facilitate comparison

Conversion Convert prospects into customers

Retention Encourage repeat purchases

Advocacy Turn satisfied customers into advocates

Join the advertisers who have already activated this lever

Adrenalead, the ideal ally for your funnel marketing

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360° Funnel Approach

From acquisition to retention, we support you at every step.

Exclusive Technology

Access a network of over 60 million Web Push subscribers.

GDPR-Compliant Campaigns

Target your audiences while staying compliant with regulations.

Real-Time Measurable Results

Track your KPIs (clicks, conversions, ROI) and continuously optimize your campaigns.

Easy Integration

Take advantage of our connectors for all major CMS platforms.

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Our advertisers say it best

Success stories and best practices from our advertisers

“For the past few years, lesfurets.com has been committed to diversifying its acquisition channels. Spending was once heavily focused on SEA and TV; today, we invest much more in digital channels. With display ads, we reach our users through various new touchpoints. Web Push Notification stood out as an intriguing way to engage users on a channel we had never tested for acquisition. Since our primary goal is to drive site visits—getting users into our funnel so they can convert via other channels—it was the perfect fit.”

Hélène Suon – Digital Media & Partnerships Lead at lesfurets.com

Web Push desktop and mobile example by Les Furets for conversion funnel

“One of the key strengths of this format is that it’s delivered to an audience that has explicitly opted in, proving their interest in our offers and products and greatly increasing conversion potential. The format’s uniqueness and the solution’s effectiveness are highly appreciated by our team. It allows us to generate leads with impressive results. Plus, it’s very user-friendly thanks to its intuitive interface.”

Steve Mensah – Traffic Manager at FLOA
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Web Push desktop and mobile example by FLOA for conversion funnel

“To address our company’s needs and challenges, we turned to Web Push Notification retargeting. This solution lets us engage a large number of visitors who come to our site. In just a few months, we built a substantial subscriber base, giving us a new communication channel to a qualified and engaged audience. Complementary to email marketing and display retargeting, this channel lets us reach our audience in real time and bypass ad blockers. Plus, it drives users straight to the right page with a single click!”

Interflora
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Web Push desktop and mobile example by Interflora for conversion funnel

Ready to take the plunge?

Test the SaaS platform Notifadz by Adrenalead today
and boost your marketing funnel with Web Push Notification.

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Test the solution

Frequently asked questions

What is the marketing funnel, and how does Web Push Notification integrate with it?

The marketing funnel (or conversion funnel) describes the stages a user goes through before purchasing a product or engaging with a brand: awareness, consideration, decision, and loyalty.
Web Push Notification integrates at every stage of this funnel:

To drive traffic at the top of the funnel

To re-engage visitors in the consideration phase

Or to retain customers after purchase

Can you provide concrete examples of using Web Push in a marketing funnel?

Here are some effective examples:

Abandoned cart notification to re-engage a prospect in the decision phase

Product launch announcement to build awareness

Exclusive promotional offer to convert hesitant visitors

Post-purchase message to nurture customer relationships

Each example can be automated and targeted based on the user’s progress through the conversion funnel.

Is Web Push effective for selling any type of product?

Web Push is particularly well-suited for:

High-frequency purchase products (fashion, beauty, food…)

Long-cycle products that require multiple visits before conversion (travel, insurance, equipment…)

Product launches or flash offers on targeted pages

It keeps your brand top of mind even after visitors leave your site.

How do you adapt push campaigns at each stage of the funnel?

Adaptation happens on three levels:

The message: informative at the top of the funnel, persuasive at the bottom.

Timing: immediate for cart abandonment reminders, delayed for retention.

Targeting: based on behavior, traffic source, or the product viewed.

With our preconfigured scenarios, you can automate the entire customer journey in your marketing funnel.