Retarget your audience with Web Push

Turn your lost visitors into opportunities with the Web Push revolution by Adrenalead.

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You are already investing in the main acquisition levers.
However, a large proportion of your visitors leave your site… and never return.

Today, retargeting is becoming a challenge:

  • Reliance on cookies and third-party identifiers
  • Rising campaign costs
  • Limited or saturated retargeting channels

Web Push changes the game:

Retarget your visitors in real time with Web Push: a cookie-free, email-free retargeting channel that lets you re-engage visitors after they leave your site—using your own subscriber base and/or a Web Push ad network with 60+ million opt-in users.

Web Push retention

How is Web Push your best ally for retargeting?

Complete your current stack to maximize the profitability of your campaigns and your results.

Collect subscribers and keep them engaged over time

Web Push turns visitors into subscribers and lets you retarget them with a simple notification.

Your visitors are a long-term value opportunity

With your Web Push subscriber base, you keep a direct connection with visitors and can activate them at the pace of your communications.

Reduce reliance on platforms and algorithms

A Web Push subscriber base is a first-party asset that isn’t impacted by algorithm changes.

An additional owned channel

Web Push is easy to activate and built for a cookieless world—alongside email and SMS.

Stay closest to what’s happening

Your Web Push subscribers receive your notifications, offers, and content directly, with a 99% inbox rate.

Reach audiences using ad blockers

The very nature of a push notification prevents it from being blocked by third-party tools.

Reach subscribers at the right moment

Without being intrusive, Web Push lets you communicate directly on your subscribers’ screens.

Send contextual messages

Your notifications adapt to visitor behavior: pages viewed, frequency, interests.

Full control over the ad environment

Web Push delivers your messages directly to the user’s screen, in a neutral and controlled environment.

Place your trust in Adrenalead

A single platform with two approaches: proprietary SaaS retargeting or via our network of over 60 million opt-ins.

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The ad network trusted by premium advertisers Built for performance and retargeting
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1,500+ partner publishers Benefit from maximum reach.
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A France-based CSM team Guidance, tracking, and continuous optimization.
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A Web Push pioneer in France and Europe ! Expertise recognized by the adtech industry.
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A complete SaaS solution Activate, segment, and engage—cookie-free.
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Granular audience segmentation More relevance, more conversions.
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Adrenalead Exclusive

Want some more?

Thanks to our proprietary technology and our network of over 60 million opt-ins, you can manage your web push campaigns in two ways: retargeting your own subscribers and retargeting non-subscribers after they leave your site.
As you can see, by using our network, you are bound to increase your reach (by up to 25%)!

Retarget your audience with Adrenalead in 3 steps

Every visit counts. Give your traffic a second chance.

Step 1: create your account and install the solution

Install our solution

Once your account is created, add our script or plugin to your website. You can then enable Web Push subscriber collection and connect your retargeting strategy to our ad network.

Step 2: build your subscriber base and your relationship scenarios

Activate Web Push retargeting

Set up your first retargeting scenarios (cart abandonment, key pages, content, key moments, etc.) via our SaaS and, at the same time, start collecting your first subscribers and growing your audience extension base.

Step 3: monitor engagement and optimize retention

Track your results

From your dashboard, you can measure opt-ins, clicks, return visits, and conversions. Together, we fine-tune messages, timing, and marketing pressure to maximize results while preserving the visitor experience.

Success stories and best practices from our advertisers

Discover testimonials from some of our 300+ advertisers. They say it better than we do.

Get help to retarget my audience!

Frequently asked questions

What’s the difference between Web Push retargeting and traditional retargeting (display/social)?

Traditional retargeting mainly relies on third-party cookies and ad formats placed within pages (banners, native, social ads). Web Push retargeting, on the other hand, is based on browser opt-in: you reconnect with your visitors through notifications delivered directly to their browser—without email, phone number, or third-party cookies. It’s an owned retargeting channel that remains effective in a more privacy-focused environment.

Can I retarget visitors who didn’t opt in on my website?

Yes, in some cases. If a user declined your opt-in but is already subscribed to Web Push on another site within the Adrenalead network, you can retarget them through our ad network. This gives you a second chance to bring them back to your site—and potentially convert them into a subscriber or a customer.

What is Web Push?

Web Push is a clickable message that appears in a user’s browser notification center, on desktop and compatible mobile devices. It’s only sent after explicit consent, and lets you continue the conversation after a visit—without collecting personal data.

Is it compatible with my website and my current campaigns?

Yes. Adrenalead can be integrated in just a few minutes via a script or a plugin. You can then connect Web Push to your existing journeys—cart abandonment, product pages, campaign landings, forms, etc.—while continuing to run your other channels (SEA, social ads, email, and more).

What results can I expect with Web Push retargeting?

Performance varies depending on your traffic and scenarios, but Web Push typically increases return visits after a first session, helps recover drop-offs, and improves overall campaign ROAS. A potential estimate is shared during the demo.

How much does Web Push retargeting cost?

You don’t pay per notification. The solution is free up to 5,000 subscribers, then billed as a monthly plan. For retargeting via our ad network, a model tailored to your volumes and objectives is defined with you.