Bring your readers back with Web Push
Share your publications and build a source of recurring visits to your website.
You publish content worth reading. Your readers do not always remember to come back.
Make every new publication an opportunity to reconnect with them.
Today, bringing your readers back is becoming a challenge:
- Publications that go unnoticed by interested readers.
- Traffic that fluctuates depending on the acquisition source.
- Useful in-depth articles that disappear from readers’ journeys too quickly.
Web Push changes the game
Invite your readers to subscribe to your notifications. You can then share new publications, schedule a selection of content and highlight useful articles again for your Web Push subscriber base.
How does Web Push help you bring your readers back?
An innovative format that fits perfectly into your existing stack.
Notify your readers
A notification lets your subscribers know about a publication on compatible devices.
Build a regular reading habit
Schedule your notifications around your editorial calendar and your audience’s habits.
Tailor your content selection
Use the available segments to share topics that better match your subscribers’ interests.
Keep your in-depth content relevant
Highlight a guide or in-depth feature again when the topic becomes relevant once more.
Automate part of your content distribution
Sending notifications from an RSS feed is one of the editorial use cases documented by Adrenalead, depending on your settings.
Track the visits generated
Measure the traffic from your notifications and readers’ behavior on your website.
Put your trust in Adrenalead
A SaaS solution and a Web Push platform designed for marketers.
Want more?
Your Web Push subscriber base can also create an additional source of advertising revenue. Explore monetization options suited to your publication with our team.
Bring your readers back with Adrenalead in 3 steps
A virtuous cycle of loyalty, revenue and brand image.
Prepare your website for subscriber opt-ins
Set up the solution and explain to readers the benefits of receiving your editorial notifications.
Organize your notifications
Choose your topics and sending frequency. Prepare manual campaigns or configure the supported RSS feed with our team.
Track returning readers
Analyze visits from push notifications, reading behavior and unsubscribes. Adjust your content selection and publishing rhythm.
Success stories and best practices from our publishers
Hear from some of our 1,500+ publishers. They tell the story better than we do.
“We have around ten websites, many of which are connected to Notifadz, and we use Adrenalead to: 1. Drive content recirculation, meaning bringing in traffic as soon as we publish an article. This helps us ensure a certain number of visitors. 2. Monetize through display advertising: since our articles are monetized through display ads, bringing a visitor back to one of our websites lets us show display ads again. 3. Monetize through the push notification format.”
Yacine KERKOUCHE – President and founder of Starty Media
“Beyond the benefit for our users of receiving the latest news in real time, Web Push generates clicks quickly after an article is published, sending positive signals to Google Discover to show that the content is interesting and being read. To boost my newer publications or those with less authority, I send push notifications to other audiences with similar interests, from websites with stronger, more established brands. This helps newer websites break through. The ‘smaller’ website gains visibility on Discover and builds its community. It is a virtuous circle.”
Erwann PENLAND – Chief Digital Officer at Horyzon Media
Give your readers a reason to come back
Use Web Push!
Let’s build a Web Push setup tailored to your publishing rhythm and your audience.
Get support to grow my editorial traffic!