Web Push for monetization and Ad Ops teams

Generate advertising revenue. Without extra ad placements on your pages.

Our advertiser campaigns reach your web push subscribers through notifications, outside your articles. Earn advertising revenue without adding a website banner. Already using web push? Side-car adds monetization alongside your current solution.

Your subscribers. Off-site revenue.Your baseYour revenue
Over 2,000 publishers.40 million web push subscribers.

These publishers are part of the network

Advertising network partner: Auto PlusAdvertising network partner: CosmopolitanAdvertising network partner: DoctissimoAdvertising network partner: TransfermarktAdvertising network partner: NTV

Your pages are already optimized and ad placements occupied. Monetize your web push subscriber base too, with off-site campaigns.

Diversifying revenue is a challenge:

  • Advertising revenue needs to grow without more ad formats in articles.
  • Your pages need to stay easy to read.
  • You want to keep the editorial solution already in place.

Your goals

Additional revenue with your current tools.

Monetize your subscriber base

Campaigns from advertisers in the network generate revenue from your web push audience.

Explore monetization

Keep your editorial tool

Side-car adds monetization alongside your current web push solution.

Explore Side-car

Track revenue separately

Review web push’s contribution separately from display revenue.

Estimate my revenue

Setup

From subscribers to advertising revenue.

Our team prepares integration with your audience and technical contacts. Delivery and payment terms are agreed before launch.

Subscription

Readers opt in to notifications from your website and its partners.

Integration

We set up the solution or Side-car with your technical team.

Delivery and revenue

Adrenalead delivers advertiser campaigns; you track the revenue generated.

Off-site ad campaign

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Customer storyHoryzon Media

From editorial tool to revenue stream.

Horyzon uses web push to announce news from its publications and generate advertising revenue. Erwann Penland explains how the channel became an additional revenue source for the group.

“I went from a license cost center to a revenue stream!”

Erwann Penland, Chief Digital Officer at Horyzon Media

Read the customer story

Your monetization potential

How much could your audience earn?

Enter monthly traffic and the main country of your audience to estimate advertising revenue.

Your country is not listed? Contact us for an estimate.

Estimated ramp-up

Revenue potential builds progressively during the first few months after deployment.

Full potential from month 4
Low estimateHigh estimate
Month 1Month 2Month 3Month 4+
10 € – 18 €20 %
20 € – 35 €40 %
40 € – 70 €80 %
50 € – 88 €100 %

Support from Adrenalead

What you can expect from us.

Our team supports you from project planning to reviewing results.

No extra ad placements

Ad campaigns run through notifications, outside your articles.

Integration with your technical team

Our team reviews your setup and what needs to be installed on your websites.

Keep your editorial tool

Side-car adds monetization alongside your web push solution.

An opt-in audience

The subscription module explains notifications from the website and its partners.

Dedicated revenue reporting

Track web push campaign revenue separately from display.

A monetization contact

Our team helps you monitor subscriber collection, delivery and revenue.

Questions about your project

Before you get started.

Does this revenue replace display advertising?

It adds to advertising revenue. Web push campaigns run in notifications, outside your pages and display placements.

Can we keep our current web push tool?

Yes. Side-car adds monetization alongside your existing editorial solution. Our team prepares the integration with you.

What needs to be installed on our pages?

Our team reviews your setup and helps install the right script, plugin or Side-car. Ad campaigns are then delivered through off-site notifications.

How much can we earn?

Revenue depends on your audience, its countries and your subscriber base. The simulator gives an initial estimate that our team refines for your website.

How are we paid?

You earn revenue from ad campaigns delivered to your subscribers. Our team explains remuneration and payment terms before setup.

How do we protect reader relationships?

You control your editorial notifications. Our team agrees ad delivery arrangements with you and monitors results.

Estimate revenue from your web push audience.

Talk to our team about setting up monetization, with or without your current editorial tool.

Estimate my revenue