Web push for local and regional news
Local news, directly on your readers’ screens.
A local report, road closure, sports result or weekend events: notify subscribers as soon as you publish. Our advertising network also generates revenue without extra banners on your newspaper’s pages.
40 million web push subscribers.
You are on the ground reporting what matters.
Share your latest stories on readers’ devices and bring them back to your newspaper regularly.
Local news publishers face several challenges:
- Bring your readers back without relying only on Google and social media.
- Build audience loyalty without asking for an email or account.
- Grow advertising revenue without adding more placements to your newspaper’s pages.
Two ways to retain readers and grow revenue.
Readers subscribe to notifications on your website. Announce new publications and direct them to your articles. Our network also generates off-site revenue through advertiser campaigns delivered to your subscribers.
Retention & monetization
Inform readers. Generate advertising revenue.
Tell readers about new publications
Your newsroom chooses which publications to announce. Send subscribers a notification linking to the article.
Share an updateKeep features and services in view
Investigations, event listings and weekend ideas give readers reasons to return between major news stories.
Bring my readers backGenerate revenue from your audience
Our network delivers campaigns directly to subscribers’ devices without adding ads to your articles.
Explore monetizationYour publications
Which stories should you share?
Analysis, events, reporting or breaking news: choose the publications to share with subscribers.
Understand what is changing
An explainer gives readers the context they need on a story your newsroom follows.
Discover what is happening
An events listing or selection highlights dates published on your website.
Return to local reporting
A report brings your publication’s voices, places and journalism back into focus.
Follow breaking news
Traffic, sports results, weather or elections: announce the latest information your newsroom publishes.
Choose which readers to notify.
Target notifications by region, department, city or viewed content. Your newsroom chooses the audience for each story.
Web push in action
Your latest updates, delivered to readers.
Tell subscribers about a new report or local update. The click opens your newspaper’s article with details and updates.
Local reporting
Read our report and understand the project everyone in town is discussing.
lejournal.exampleTraffic update
Find routes and traffic updates in our live coverage.
lejournal.exampleReturn visits and additional revenue
“We use web push for recirculation, display monetization and push notification monetization.”
Yacine Kerkouche, President and Founder of Starty Media
Read the customer storyPublisher revenue estimate
How much could your local audience earn?
Enter website traffic and your readers’ main country for an initial web push revenue estimate.
Support from Adrenalead
What you can expect from us.
We help set up web push. Your newsroom chooses stories, audiences and send frequency.
Your newsroom decides
Choose what to send and when, based on editorial priorities.
An opt-in audience
Readers opt in to notifications from your publication and, for monetization, its partners.
Targeting by location or section
Choose subscribers by region, department, city or viewed content.
Ad campaigns managed for you
Advertiser campaigns run through notifications, without extra ad placements in your articles.
Supported setup
Our team helps install the script, configure subscriber collection and prepare notification delivery.
Measurable results
Track clicks and visits from editorial sends, alongside monetization revenue.
Setup
How do you install web push on your website?
Install web push
Our team helps add the script and subscription module to your website.
Collect subscribers
Readers opt in to notifications. Build your subscriber base without asking for email addresses.
Bring your readers back
Send notifications from your interface, targeting region, department, city or viewed content, and bring subscribers back to your newspaper.
Other useful perspectives
For your teams and partners.
Questions about your project
Before you get started.
Can we target a geographic area?
Yes. Target subscribers by region, department or city, as well as viewed content. Choose the readers to notify for each story.
Can we send breaking news?
Yes. Send a notification as soon as news is published and link to the updated article. For public safety alerts, web push complements official channels.
Should we send a notification for every article?
Your newsroom chooses stories worth a send: breaking news, a report, feature or useful event. You control the frequency.
Can we monetize our audience?
Yes. Adrenalead delivers advertiser campaigns to your web push subscribers, adding ad revenue without extra banners. The simulator gives an initial estimate.
What if our publication has a paid offer?
Promote premium content, features and your subscription offer. The notification links to the relevant page on your newspaper’s website.
Can we keep our current web push tool?
Yes. The Side-car adds monetization alongside your editorial solution. Your team keeps sending content with its current tool.
Retain readers. Generate advertising revenue.
Our team helps install the solution, collect web push subscribers and set up advertising monetization.
Set up web push