Your needs · Publishers and premium content
Introduce your subscriptions
with Web Push
Present premium content and the benefits of your offer to readers subscribed to your notifications.
And more.
Discover the value of your subscription.
Discover the featureA preview and the access terms.
your-brand.exampleFictional notification and landing page example.
They trust Adrenalead’s Web Push solutions
Auto Plus
Cosmopolitan
Doctissimo
Transfermarkt
NTV
Marie Claire
MarmitonYour content already gives people a reason to read.
Show them what else your subscription offers.
Today, showcasing your subscription is a challenge:
- A paid offer with little visibility beyond your website
- Premium content that remains unfamiliar
- Readers who never visit the subscription page
Web Push makes a difference
Use a Web Push campaign to introduce a feature, premium selection or subscription benefits. The click leads to the page chosen by your editors.
A campaign built around your needs
Connect your editorial value to your offer
A preview opens the door. Your website retains subscription and access management.
Highlight a special feature
Introduce content with a topic that makes people want to read.
Explain your subscription
Link to a clear page explaining the benefits and terms.
Bring your calendar to life
Prepare a campaign for a feature or special offer.
Keep your own journey
Access and sign-up remain managed on your website.
Adapt the topic
A segment based on a content section can be explored with your CSM.
Measure sign-ups
Track them when conversion tracking is configured.
A simple journey, a clear destination
A special feature that introduces your offer
A feature shows your publication’s value. The notification invites readers to explore it, then your website presents access terms and the subscription offer.
A topic that makes readers want to explore more.
Present a preview of your feature and its access terms on your website.
A preview and the access terms.
your-brand.exampleIllustrative campaigns prepared by your team. A Web Push subscription does not prove a paid subscription.
Put your trust in Adrenalead
Support to prepare your campaigns and understand their results.
01An opted-in audience
Send messages to people who have subscribed to your website’s notifications.
02CSM support
Our team helps you prepare your campaigns and segments.
03Scheduled campaigns
Choose the date and time for your announcement.
04A preview before sending
Check the text, image and destination before scheduling.
05A destination you control
Link to the page that delivers on your notification’s message.
06Results you can review
Track clicks and, if tracking is configured, conversions.
Want to go further?
Stay connected over time
For lasting communication, start by building a relationship with your Web Push subscribers.
From planning to campaign reporting
Your project with Adrenalead
in 3 steps
The essentials, and moreChoose the content to showcase
Prepare a public preview or a page presenting your subscription.
Write an editorial promise
Highlight the topic and make the access terms clear on the landing page.
Conversions if tracking is configured
Schedule and measure
Track traffic to the offer and sign-ups, if measurement is in place.
Illustrative journey and simplified interfaces. These are not screenshots of Notifadz.
Your campaign in NotifadzYour website keeps control of the journey
From content to offer, one step at a time
Choose an excerpt, feature or presentation page that shows your publication’s value. The click leads to your website, which retains access, paywall and subscription management.
See how to prepare a campaign (guide in French)An opted-in Web Push audience and a ready landing page are required.
Let’s prepare your next campaign
Show the value of your subscription
Let’s prepare a campaign that supports your content and media offer.
Frequently asked questions
Is a Web Push subscriber a paying subscriber?
A Web Push subscriber has allowed notifications. A paying subscriber has signed up for your paid offer. These are different statuses.
Can we automatically exclude paying subscribers?
This setup is not connected to your subscription management. It therefore does not provide general exclusion based on current paid status.
Does the notification bypass the paywall?
It links to your website, which retains access and reading-rights management.
Can we target a content section?
A segment based on a page view or URL element can be prepared with your CSM. This indicates interest in a topic, not a subscription.
Can we follow up on an expiring subscription?
This setup has no access to contract dates, payments or renewals. A simple goal-validation script does not provide that information.
How can we measure sign-ups?
Conversion tracking can be configured on your website’s confirmation page, with the necessary permissions. It measures the configured action, without access to the subscription’s current status.