Boost your Drive-to-Store campaigns with Web Push

Run drive-to-store campaigns reaching more than 60 million internet users, without cookies or an app.

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What is Web Push?
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Do you manage local campaigns for a retail network?
Innovate by adding Web Push to your drive-to-store mix!

Today, driving traffic to stores is becoming a challenge:

  • Increasingly digital shopping journeys
  • Difficulty turning an audience into store visits
  • Traditional Drive-to-Store channels that are costly and saturated

Web Push changes the game:

Turn your digital audience into store visits with Web Push: run targeted Drive-to-Store campaigns that encourage your users to visit your stores.

Drive-to-Store with Web Push

How does Web Push revolutionize your Drive-to-Store campaigns?

Activate a channel that connects your digital audience with your physical stores.

Geographic targeting by area

Reach internet users whose location falls within your store’s catchment area.

Dynamic personalization for each store

Each store can personalize its messages with its own offer, available stock and visual. Web Push notifications are generated dynamically using real-time DCO.

Measurement of incremental store visits

Track the actual impact of your campaigns on store footfall through our partnerships with omnichannel measurement platforms.

Instant delivery at scale

Launch a nationwide campaign across your entire network in just a few hours, with a single brief.

Synergy with your existing marketing mix

Web Push complements your paid search, display and social ad campaigns. It adds local relevance where other channels remain generic.

100% visibility

The notification appears directly on the device screen and cannot be blocked by an ad blocker.

Zero cookies, GDPR Ready

100% cookieless technology. Subscribers have explicitly consented to receive notifications. You stay compliant, effortlessly.

Dedicated CSM support

Our teams based in France support you from strategy through to reporting, with actionable recommendations after each campaign.

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Put your trust in Adrenalead for your Drive-to-Store strategy

 France’s leading Web Push advertising network, specializing in local campaigns for retail networks.

Drive-to-Store with Web Push
A pioneer of drive-to-store Web Push in France An exclusive, independent advertising network.
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Certified measurement of store visits Through our partnership with oKube.
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Real-time DCO with ADventori Personalization across your entire network.
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A network of over 1,500 partner media websites Guaranteed nationwide coverage.
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The advertising network for premium advertisers Quality, trust, performance.
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A CSM team based in France Responsiveness and local expertise.
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Want more?

Alongside your Drive-to-Store campaigns, you can build audience loyalty by creating your own Web Push community! 
As you can see: by attracting new traffic to your website, you build your own subscriber base.

Discover how to build audience loyalty

Your Drive-to-Store campaigns with Adrenalead in 3 steps

A quick setup managed by our team of experts, from the brief to your first store visit report.

Step 1: define your Drive-to-Store objectives and target areas

Define your objectives and target areas

Share your list of stores, key sales events and traffic objectives. Our team sets up geographic targeting by area, selects interest-based audiences and advises you on the most effective messages and visuals.

Step 2: send Web Push messages personalized for each store

Send personalized messages for each store

You provide your creative assets. We use ADventori to dynamically create personalized messages for each store (local offer, available stock, address, etc.) and deliver them to users across our network of partner publishers. Each user receives the message for the store closest to them.

Step 3: measure the incremental store visits generated

Measure incremental store visits

Use your own measurement method (coupon scans, footfall studies, analytics) or our partnership with oKube by Smart Traffik. You receive a comprehensive report for each store: notifications delivered, open rate, clicks, visits generated and optimization recommendations.

Success stories Drive-to-Store

Discover the experiences of some of our partner brands.

Automotive sector

Challenge: A national automotive dealership network wanted to run a campaign for its after-sales services, with different offers for each dealership.

Web Push notifications sent 149M
Clicks generated 104K
Unique messages 1 380
Participating dealerships 345
Example of a Drive-to-Store Web Push campaign in the automotive sector

Retail sector

Challenge: A national specialist retail chain wanted to promote its special offers throughout the year.

Web Push notifications sent 43M
Landing page visits 28K
Average open rate 51%
Retail locations 77
Example of a Drive-to-Store Web Push campaign in the retail sector

Take action
Launch your first campaign!

Get a reach estimate for your retail network.

Get support to boost my Drive-to-Store campaigns!

Frequently asked questions

Does Web Push work for large networks with many stores?

Yes. Our solution manages geographic targeting and message personalization individually for each store, even for networks with hundreds of locations. Each location can have its own message, offer and performance report.

How is the right geographic area targeted for each user?

Targeting is based on the user’s geographic location, identified through their IP address. Each notification is linked to the store closest to the user. DCO then enables dynamic personalization of the message content: city, offer, stock and more.

How is store visit attribution measured?

Through several methods that can be combined to suit your organization: coupon scans at checkout, a dedicated QR code, footfall studies using a mobile panel, or direct integration with your CRM. We also work with oKube by Smart Traffik for certified measurement of incremental store visits.

Is the solution compatible with our GDPR policy?

Yes. Web Push is cookieless and relies on explicit consent given through the browser. Our network is 100% GDPR Ready, and no personal data is needed for geographic targeting.

How long does it take to launch a first campaign?

Usually 3 to 5 business days from the brief to the first send. Our CSM team supports you throughout the campaign and provides a comprehensive report once it ends.