Simplify your retargeting with Web Push

Turn page views into relevant campaigns with Web Push by Adrenalead.

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What is Web Push?
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Your pages reveal what interests your visitors.
Use their browsing activity to send them a relevant message.

Today, creating relevant follow-ups is becoming a challenge:

  • Messages unrelated to the pages visitors viewed
  • Targeting criteria that are too broad
  • Notifications that lead to an overly generic page

Web Push changes the game:

With Adrenalead, build your retargeting campaign around a page view or part of a URL. Write a message related to the topic viewed and choose a relevant destination. Our team helps you define the campaign and reach the right audience.

Setting up a Web Push campaign on a computer

How does Web Push help you simplify your retargeting?

A page, a message, a destination: clear starting points for your campaign.

Start with a page view

An offer, category, or content page gives you a specific starting point for defining your audience.

Use elements of the URL

A destination or category in the URL can serve as a criterion for your retargeting campaign.

Send a relevant message

Write a notification related to the topic viewed to give your target audience a reason to return.

Choose a relevant destination

The click takes visitors directly to the offer or content featured in your notification, without a detour through your homepage.

Plan your campaign with our team

Review your chosen criterion, the audience you can reach, and your delivery settings together before launching the campaign.

Improve your next campaigns

Analyze clicks and visits to fine-tune your messages and the pages you direct your audience to.

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Put your trust in Adrenalead

A SaaS solution and a Web Push platform built for marketers.

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The Web Push platform for premium advertisers Built for performance and loyalty.
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A France-based CSM team Personal support, every day.
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A Web Push pioneer in France and Europe! Expertise built on hands-on experience.
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Simple integration in 10 minutes Get up and running quickly and easily.
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Campaigns tailored to your needs One-time or automated, on your terms.
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Granular audience segmentation The right message for the right segment.
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Want more?

Your targeting criterion needs to match the visitors you can reach.
Discover how Adrenalead combines retargeting your Web Push subscribers with the opportunities offered by its ad network.

Discover how to retarget your audience

Simplify your retargeting with Adrenalead in 3 steps

A clear criterion, a relevant notification, and results you can track.

Step 1: setting up the Web Push campaign

Define your criterion

Choose a page or part of a URL related to your campaign topic. For example, a visit to /stays/italy/rome can be used to build targeting around the term “italy.”

Step 2: creating a Web Push notification and choosing its destination

Create your notification

Write a message about your stays in Italy and link to the corresponding page. Our team helps you define delivery settings for the audience you can reach.

Step 3: tracking clicks and visits generated

Review and track your results

Check the targeting, message, and link before sending. Then measure clicks and visits to fine-tune your next campaign.

Success stories and best practices from our advertisers

Planning campaigns, learning the platform, and bringing an audience back to a website: explore FLOA’s and Interflora’s experiences.

“It is also easy to get started with, thanks to its simple interface and fairly intuitive operation.”

Steve Mensah – Traffic Manager at FLOA

Read the full testimonial
Examples of FLOA Web Push notifications on desktop and mobile

Take action
Use Web Push!

Start with a page to plan your next campaign.
With Adrenalead, choose a criterion, a message, and a destination to give your visitors a reason to return.

Get help planning my retargeting campaign!

Frequently asked questions

Which retargeting criteria can I use?
You can start with a page view or an element in its URL, such as a category, destination, or topic. This retargeting is based on browsing activity; it does not require knowing a visitor’s purchase history or having CRM data.

Does viewing a page trigger a notification immediately?
The page view or URL defines the targeting. Delivery settings are then established with our team. Selecting a page alone does not mean that a notification will be sent immediately or after an automatic delay.

Can I schedule a series of follow-up messages?
The campaign described here is based on a page or URL criterion, a message, and a destination. Conditional sequences of multiple follow-ups are not among the confirmed capabilities of this setup. Share your needs with our team to check what is possible.

Is the URL’s content automatically included in the notification?
You write the message for the target audience. Part of a URL can serve as a retargeting criterion, but that does not mean it is automatically inserted into the notification or linked to a customer record.

Are people who have made a purchase automatically excluded?
Page- or URL-based targeting does not confirm whether a visitor has made a purchase. It does not, on its own, automatically exclude visitors after a purchase. Tracking conversions in your analytics is separate from a rule that stops messages from being sent.

What should I prepare for a demo?
Bring a page or sample URL, the topic you want to highlight, and the destination for the click. Our team helps you review the targeting, the audience you can reach through Web Push, and the delivery settings.