For publishers and media groups
Bring your readers back.And earn additional revenue.
Use web push notifications to tell subscribers about your latest publications and encourage them to return, even when they are not browsing your site. Our advertising network also lets you monetize your audience without adding new ad formats to your pages.
Our feature of the week is online. Explore the editorial team’s ideas.
lejournal.exampleOver 2,000 publishers. 40 million subscribers.Join the Adrenalead network.
Stay in touch with readers after their visit.
Share your latest stories directly on their devices and bring them back to your website regularly.
Publishers face several challenges:
- Bring visitors back and generate regular traffic to their content.
- Retain an audience without relying on email collection or account creation.
- Grow advertising revenue without adding more ad placements to their pages.
Two ways to get more from your audience.
Share your latest publications through web push to bring readers back. And generate additional revenue by delivering advertiser campaigns directly to your subscribers through our advertising network.
One solution, two goals
Retain your readers. Monetize your audience.
Editorial notifications
Bring readers back to your website
Tell subscribers about your latest publications with web push notifications and generate more traffic to your content.
Explore audience retentionMonetization
Generate revenue from your audience
Monetize your web push subscribers with ad campaigns delivered directly to their devices, off-site, without adding advertising to your website.
Explore monetizationAlready using a web push solution?
Monetize your existing subscribers with Adrenalead’s Side-car technology, without replacing your current tool.
Web push in action
A web push notification for each goal.
Share your latest stories to drive traffic to your website, or monetize your audience with campaigns from our advertising network. See the two types of notification below.
A practical example
Your content, delivered to your readers.
Tell subscribers about your latest publications and bring them back in one click, whether to a news story, a feature or premium content. The click takes them to the article on your website.
Our feature of the week is online. Explore the editorial team’s ideas.
lejournal.exampleYour goals
What goal do you want to achieve?
Bring your readers back
Give your latest publications more visibility.
Grow visitsMonetize your audience
Add a source of off-site advertising revenue.
Explore revenuePresent your subscriptions
Show the value of your features and premium content.
Present my publication’s offerGive your articles a boost
The first visits generated by notifications can help readers discover your content.
Understand DiscoverEngaging readers across a network of editorial sites
The group discusses how it uses editorial notifications and the role of monetization in its work with Adrenalead.
Read the publisher storyYour monetization potential
How much could your audience earn?
Enter your traffic and your audience’s main country for an initial, indicative estimate of advertising revenue.
Estimated ramp-up
Revenue potential builds progressively during the first few months after deployment.
Support from Adrenalead
What you can expect from us.
From setup to performance tracking, our team helps you retain and monetize your audience.
Your editorial choices respected
You choose which articles to share and how often to send.
An opt-in audience
Readers know they will receive notifications from your website and its partners.
Ad delivery handled for you
Our network manages advertiser notification campaigns without adding ad placements to your pages.
Supported setup
We configure subscriber collection and delivery with you to suit your website and tools.
Track both uses
Track editorial notification performance and advertising revenue separately.
Keep your current tool
Side-car lets you keep your editorial solution while adding Adrenalead monetization.
Your project with Adrenalead
How it works
We review your website
Audience, publishing schedule and existing tools: we prepare your editorial notifications with you.
Readers subscribe
We install the script and subscription module so readers can receive your notifications.
Bring your readers back
Announce new articles through notifications and track clicks in your dashboard.
Your context makes the difference
Your type of publication
Explore the contexts in which Web Push can play a practical role.
Does your project take a different angle?
Questions you ask us
Before you get started.
Is monetization the only use?
No. You can also send your own editorial notifications to bring subscribers back to your publication’s content.
Who receives advertising notifications?
Subscribers who agreed to receive notifications from the website and its partners for monetization.
Can we send new articles from an RSS feed?
RSS delivery is one of the documented editorial uses. The feed, settings and delivery conditions need to be prepared with our team.
How does web push help readers discover my articles?
Notifications bring the first visits to articles after publication. They introduce subscribers to your content and can support its visibility in Google Discover.
Can we keep our current notification tool?
We can assess coexistence with your solution, including through Side-car. Compatibility, subscriber collection and conditions must be checked with our team.
What revenue can we expect?
Revenue depends in particular on the subscriber base, delivery opportunities and advertiser demand. Any estimate needs to reflect your context; it is not a guarantee.
Bring readers to your next article. Earn revenue from your audience.
Show us your publication: we will show you how to announce new content and what your subscriber base could earn.
View the publisher demo