Web Push for media agencies
A place in your media plans. From national to local.
Launches, seasonal promotions and store campaigns: reach over 40 million web push subscribers across more than 2,000 partner publishers. You define the brief; our team prepares targeting and handles delivery.
They trust Adrenalead
Every channel needs to justify its place and budget. Add web push to your recommendations, with the audience and campaign defined around the brief.
Expanding your media plans is a challenge:
- Recommendations often rely on the same channels.
- Seasonal campaigns need coverage within a shared budget.
- Local campaigns need to stay consistent with the overall plan.
Benefits for your agency
Where does web push fit into your media plan?
Support a national launch
Promote an offer or brand to the audiences selected for your brief.
Drive trafficSupport a seasonal campaign
Sales, back-to-school offers or a new collection: schedule delivery for the promotion period.
Promote an offerRun local versions
Adapt campaigns by region, department or city, linking to the relevant store page.
Develop drive-to-store campaignsIn your recommendation
One format. Three uses in your media plan.
The notification remains a short message with an image and a link. The brief determines the offer, audience and destination.
Present the new collection
Deliver the same offer across the locations selected in your plan. The click takes people to the client’s collection.
New arrivals to explore. Discover the collection today.
maison-nova.exampleGive a promotion visibility
The message and delivery follow the campaign dates. The landing page presents the advertised offers.
Equip your workspace: explore our back-to-school selection.
atelier-ligne.exampleDirect visitors to the right store
Target the selected locations and link to a page with the offer, store hours and address.
Find our offers and everything you need to plan your visit.
nova-boutiques.exampleSupport a media recommendation with results.
Darwin Agency added web push to Verisure’s acquisition strategy to find additional volume. The agency tracks lead quality and conversion. In this client campaign, it found no decline in its existing channels’ performance during web push delivery.
“We do not run the channel alone as a self-service tool.”Read the customer story
Support from Adrenalead
What you can expect from us.
Our team supports you from project planning to reviewing results.
A shared brief
Goal, audience, locations, offer and schedule: your contact prepares the campaign with you.
An opt-in audience
People in the network have opted in to receive web push notifications.
Help with creatives
We help you prepare a title, message, image and landing page that match your offer.
Managed delivery
Our team sets up campaigns and adjusts targeting and creatives with you.
Trackable conversions
We help configure goals and connect results with your measurement tools.
A report to inform decisions
Impressions, clicks and conversions guide the campaign review and your next choices.
How does setup work?
Share the brief
Goal, audience, locations, dates and landing page.
Receive a proposal
We prepare an audience estimate and campaign proposal.
Present the results
Our team delivers the campaign; results and UTM tracking feed your client report.
Questions about your project
Before you get started.
Can you estimate the audience before launch?
Yes. We prepare an audience estimate from your brief: locations, interests and delivery dates.
Can we run a local campaign?
Yes. Campaigns can target a region, department or city and link to a page tailored to that location or store.
Does the client need an app or subscriber base?
The network reaches our partner publishers’ web push subscribers. Clients can launch without building their own base or having an app.
What reporting supports the client review?
Track impressions, clicks and configured conversions. UTM tracking adds detail in your client’s analytics tools.
How is the agency paid?
We agree on how to work together based on the project and the support required.
Can we work with several clients?
Yes. Each brief reflects the client’s brand, audience and goals. Campaign organization is agreed with our team.
For your project
Prepare your recommendation.
Add web push to your next media plan.
Share your brief: we will prepare an audience estimate and a proposal for your client.
Request an audience estimate