Web Push for media groups
Bring readers back to your publications. Generate additional revenue.
Use web push to bring readers back and introduce content from your other publications. Our network monetizes subscriber bases without extra website ad formats. Manage publications from one account and receive group-wide reporting prepared by our team.
Already using web push? Keep your tool with Side-car
News
New transport options in your city
Sport
The match review is online
Culture
Books to discover this week
40 million subscribers.
These publishers are part of the Adrenalead network.
They use web push across several websites
Media groups share their experience
Starty Media
“We use web push for recirculation, display monetization and push notification monetization.”
Yacine KerkouchePresident and Founder of Starty Media
Read the Starty Media storyHoryzon Media
“I went from a license cost center to a revenue stream!”
Erwann PenlandChief Digital Officer at Horyzon Media
Read the Horyzon storyYour group brings together publications, each with its own readers.
Stay in touch with readers and grow revenue across your publications.
Media groups face several challenges:
- Bring each publication’s readers back without relying only on search engines and social media.
- Retain your audiences without asking for an email or account.
- Grow website revenue without adding new ad placements.
Retain readers. Monetize each publication’s audience.
Each newsroom announces articles to its web push subscribers. You can also notify one publication’s readers about content from another group website. Meanwhile, Adrenalead delivers advertiser campaigns to your subscriber bases to generate off-site revenue.
Benefits for your group
Let each publication benefit from the group’s audiences.
Readers for your different websites
Introduce one publication’s content to subscribers of your other titles.
On-site and off-site revenue
Visits support website ad revenue. Web push subscriber bases can also earn revenue through notifications.
One account and a group-wide report
Manage websites from one account and receive group reporting prepared by our team.
Editorial notifications
Bring readers back across your group’s websites.
Tell each publication’s subscribers about new content and generate traffic. Choose the sending publication and the destination website.
Explore audience retentionMonetization
Generate revenue from your publications’ subscribers.
Our network delivers ad campaigns directly to web push subscribers’ devices, off-site. Earn revenue without adding ads to group websites.
Explore monetizationYour business in practice
One group account. Separate sends for each publication.
A shared account for the group. Each publication keeps its identity and editorial choices.
At group level
Manage websites from one account and agree deployment goals with our team.
At publication level
Each newsroom chooses which content to announce and where to bring readers back.
When reviewing results
Our team sends group-wide reporting covering visits generated and advertising revenue.
Cross-publication sends
Introduce a publication to readers of your other websites.
Each publication can direct subscribers to news, a feature or a new title on another group website. Choose the content and the readers it is relevant to.
L’Éclaireur readers discover La Page Culture
Books, cinema and exhibitions: explore La Page Culture’s selections.
leclaireur.exampleEach publication keeps its identity
Three publications, three editorial notifications
Branding, content and landing page reflect the publication sending the message.
ÉL’Éclaireur
Routes, timetables and roadworks: changes to know for your journeys.
leclaireur.exampleTTempo Sport
Highlights, reactions and our newsroom’s analysis.
temposport.examplePLa Page Culture
Novels, essays and author events: our selection for your next read.
lapageculture.exampleYour goals
What goals do you want to achieve for your group?
Already using a web push solution?
Monetize subscribers without replacing your current tool.
Side-car lets you monetize existing subscribers with Adrenalead while keeping your web push tool. Teams continue sending publications through their current solution.
Explore Side-carSetup
How is it installed?
Our team prepares integration with your technical and editorial teams.
- A first publication
Choose a starting website and review the tools in place.
- Subscriber collection and first sends
We help integrate the script and subscription module, or set up Side-car if you keep your tool.
- Your other websites
Extend setup to the publications you choose, preserving each brand’s identity.
Your monetization potential
What is your group’s revenue potential?
The simulator gives an initial estimate for one website. Show us your different publications for an estimate covering the group.
Estimated ramp-up
Revenue potential builds progressively during the first few months after deployment.
Support from Adrenalead
What you can expect from us.
Our team helps equip publications, deliver content and track group revenue.
Each publication’s identity
Each newsroom chooses content and send frequency, using its publication’s identity.
Opt-in subscribers
Readers choose notifications from their publication and, for monetization, its partners.
Revenue without extra banners
Our network delivers advertiser campaigns through off-site notifications, without article ads.
Keep your current tool
Side-car monetizes subscribers without replacing your current web push solution.
Supported setup
Prepare setup with your technical and editorial teams, starting on one publication before extending to other sites.
Group reporting prepared for you
Our team sends a report on group visits and ad revenue.
Your group’s revenue
How publications contribute to group revenue
Subscriber bases can drive visits across your websites and generate notification ad revenue.
Help readers discover your other websites
One publication’s subscribers can discover articles, features or new titles on other group websites.
Make more of website visits
These visits support your content and create more opportunities to show ads already on your pages.
Generate off-site advertising revenue
Adrenalead delivers advertiser campaigns to your publications’ web push subscribers, creating an additional revenue source.
Other useful perspectives
For your teams and partners.
Questions about your project
Before you get started.
Can we manage several websites from one account?
Yes. Manage group websites from one account. Our team helps set them up and sends group-wide reporting.
Can we send notifications to another publication’s readers?
Yes. Cross-audience sends introduce content or a new title to subscribers of another group publication. The message clearly identifies its sender and destination.
Can we combine editorial delivery and monetization?
Yes. Teams send article notifications to bring readers back, while Adrenalead manages notification ad campaigns to generate additional revenue.
Do we need to launch every publication at the same time?
Start with a pilot publication. We prepare the first sends, review results with you, then extend to other websites.
How much can monetization earn?
Potential depends on the audiences and countries of your publications. The simulator estimates one website; our team refines the group estimate.
What if we already use web push?
Side-car lets you keep your editorial tool and add ad monetization. Our team prepares setup with you.
Grow your group’s revenue.
Show us your publications. We will show you how to bring readers across your websites and monetize web push audiences.
See the media demo