Web Push for audience managers
Generate return traffic. Measure the results.
Build a web push subscriber base without collecting emails. Share publications with interested readers by section, viewed page or location. Schedule sends, deliver through RSS and track clicks and analytics visits. Our advertising network can also monetize this audience.
Over 2,000 publishers.40 million subscribers.
The Adrenalead networkYou want readers to return to your publication.
Add a traffic source you can target, schedule and measure.
Growing return traffic is a challenge:
- Diversify traffic sources as Google, Discover and social media performance changes.
- Bring readers back who leave without an email or account.
- Give more content visibility beyond the articles featured on your homepage.
A distribution channel you control.
Visitors opt in through their browser. Share publications based on viewed pages, sections or location. UTM links identify web push visits in analytics. Track off-site ad revenue separately.
Retention & monetization
Target sends. Grow content visits.
Build an opt-in audience
Offer notification signup on your website. Stay in touch with readers who do not join your newsletter.
Target and schedule campaigns
Choose subscribers by viewed content or location. Schedule sends or use RSS.
Measure traffic and revenue
Track sends and clicks, identify UTM-tagged visits and review revenue from the subscriber base.
Bring readers back and monetize your audience.
Send publications through Notifadz. Our ad network manages advertiser campaigns to generate revenue from your base.
Managing campaigns
What you can target, schedule and measure.
Choose the audience and send time. Use results to adjust future campaigns.
Targeting
Section, viewed page, region, department or city: share publications with relevant subscribers.
Delivery
Send manually, schedule a campaign or deliver new publications through RSS.
Results
Track sends and clicks in Notifadz and UTM-tagged visits in analytics. Review ad revenue separately.
Web push in action
A targeted selection linking to your content.
Share a sports selection or highlight a feature again. Identify each campaign’s visits in analytics.
Sports section
Find the matches to follow and our newsroom’s analysis in one selection.
lemedia.exampleA feature highlighted again
Transport, development and travel habits: find our latest analysis in the feature.
lemedia.exampleYour goals
What goals do you want to achieve for your audience?
Return visits and ad revenue.
“We use web push for recirculation, display monetization and push notification monetization.”
Yacine Kerkouche, President and Founder of Starty Media
Read the Starty Media storyPublisher revenue estimate
How much could your web push audience earn?
Enter website traffic and your audience’s main country for an initial advertising revenue estimate.
Support from Adrenalead
What you can expect from us.
Our team helps integrate subscriber collection, prepare campaigns and review results.
An opt-in subscriber base
Readers subscribe through their browser without email, accepting website notifications and partner messages for monetization.
Targeting by content or location
Target notifications by viewed sections or pages, region, department or city.
Scheduled campaigns and RSS
Schedule sends and automate new publication delivery through RSS.
Visits identified in analytics
UTM parameters distinguish web push return visits from other sources and help compare campaigns.
Ad revenue tracked separately
Adrenalead manages advertiser campaigns and monetization. Track this separately from editorial performance.
Help with configuration
Our team supports subscriber collection setup, send preparation and tracking.
Setup
How do you install web push on your website?
Install subscriber collection
Add the script and subscription module with our team’s help.
Prepare campaigns
Choose sections, audiences and destinations. Configure scheduling or RSS and UTM parameters.
Deliver and measure
Send notifications, analyze clicks and visits, then adjust targeting and scheduling.
Other useful perspectives
For your teams and partners.
Questions about your project
Before you get started.
Which results can we track?
Track sends, deliveries and clicks in Notifadz. UTM links identify visits and campaigns in your audience analytics tool.
Can we segment subscribers?
Yes. Target by viewed sections or pages, region, department or city.
Can we schedule or automate sends?
Yes. Schedule campaigns or connect RSS to deliver new publications. Manual sends are also available.
Should we send a notification for every new piece of content?
Choose the content and frequency. Send a manual selection or use an RSS feed matching the publications you want to share.
How do we identify web push visits in analytics?
Add UTM parameters to campaign links. They identify the web push source and campaign in your usual analytics tool.
How does monetization fit alongside editorial sends?
Advertiser campaigns complement publications. You control editorial sends and track ad revenue separately.
Add web push to your traffic sources.
Our team helps collect subscribers, configure sends and measure visits. Discover your audience’s ad revenue potential too.
Set up web push