As a rule of thumb, all you need to do is generate enough regular traffic to your site and choose a monetization strategy to generate profits. However, keeping this regular traffic requires expenses and/or time. Indeed, to (over)live your site, you need to :
- Create regular content
- Have a well referenced site (SEO) or a strong reputation
- Building a community on social networks
- Engaging and cultivating an ambassadorial readership
This is why all bloggers or content creators are strongly advised to multiply their sources of income. We have selected 10 to help you monetize your audience. Our preferred source of monetization? Web Push Notifications!
1. Monetize your blog with AdSense banners
When we think about monetizing websites, we think directly about advertisements. It's easy to think that blogs make a lot of money from the advertising space they make available to advertisers, because content sites are very often crammed with them.
However, this needs to be qualified. There are several reasons why you won't get rich by using only AdSense banner ads (unless your site makes millions of unique visitors per month).
The first reason is that about 36% of French Internet users use an advertising blocker, which means that they are not monetisable by this means. Second reason, the CPM (cost per thousand impressions) are very low.
2. Monetize your blog with native advertising
Native advertising refers to advertising that integrates perfectly (or almost perfectly) with the contents of a site. In general, it offers visibility and attention time far superior to the display. If you want to sell advertising space on your site, this format will logically pay you more than the display. On the other hand, you have the same problems as AdSense banners: Adblocked audiences don't see the advertising and CPMs are still relatively low.
3. Accept donations
If you choose to integrate little (or no) advertising on your site to improve the user experience - and therefore your traffic - there's no shame in asking your readers to support you. Also, be aware that you won't be the only one to do so, and your audience can be very generous. For example, the Twitch platform works on a donation basis, and many streamers earn a lot of money from it.
4. Create subscriptions for exclusive content
If you are uncomfortable with donations, you can create subscriptions that will offer exclusive content to all members. This will force you to create more content, or even recruit someone to support you or freelancers... so be sure to calculate your actions well in order to have a positive ROI!
5. Sponsored links
Search Engine Optimization (SEO) works in many ways. I invite you to read this article to learn more. One of the most widespread and effective techniques is netlinking. If you are now able to have enough regular traffic on your site to be able to monetize it, it is because you have probably already gone through the purchase of a few sponsored links. Today, it is your turn to charge the sites / blogs that are trying to increase their notoriety and their referencing! Depending on your notoriety, you can sell a sponsored link from a few euros to several hundreds or even thousands!
6. Sell your expertise
Why not take advantage of your reputation and expertise to offer your readers paid training courses? This technique is used a lot and has seen its notoriety decline because of a number of charlatans who sell hollow formations at exorbitant prices. But make no mistake, it is a winning formula! In spite of the very important workload induced by such a project, you can generate a new source of income! Moreover, once the training is done, written (or toured), it becomes passive income... A great investment! Nevertheless, keep in mind that you must have a good influence and have kept your secrets well in order not to reveal everything for free, so that the training brings a real added value.
7. Monetize your site through affiliation
In recent years, affiliate marketing has been gaining momentum. Many brands pay influencers to promote their products / services. But wait... You are an influencer! Indeed, your content is viewed by tens, hundreds, thousands... of Internet users. Take advantage of your notoriety and use it to generate revenue! To do so, you can either be approached by brands, or more simply, subscribe to affiliate programs! However, make sure you are consistent in the types of programs you relay, they must correspond to you or be in line with the values you defend in your editorial line.
8. Create a shop
Your publisher site has many subscribers, people who follow you and love you. These people may make donations, buy your training courses, subscribe to your exclusive content... They would probably buy your products! Creating an online store can work very well, but beware. Youhave to take into account the different factors: storage, delivery, creation, management of the shop... You will probably have to hire a few people to support and advise you, so calculate your return on investment carefully.
9. Create an emailing database
Emailing remains one of the most effective customer acquisition levers on the market. Ask all advertisers, none can do without it! In fact, more than 42 million French people had an email address in 2020; 23 million of whom connect to it every day (source : https://www.arobase.org/actu/chiffres-email.htm)
You have the possibility to build up a mail database that you can share with advertisers! Attention all the same, it is imperative to specify it when you ask for an email. A consent of the Internet user to receive offers from your partners is mandatory to be in conformity with the RGPD.
There are different ways to retrieve an email:
- The Newsletter
- The contest game
- The lead magnets
- Account creation
You can of course mix the different solutions in order to maximize the number of email addresses collected. Once you have built up a base of contacts, you can make them available to advertisers in exchange for a financial contribution. This is a great way to monetize your blog, and keep in touch with your subscribers!
10. Web Push Notifications
It's the little newcomer in the world of monetization of a publisher's site! Indeed, in addition to the many virtues that this solution offers, you have the possibility to generate very interesting passive income!
How to monetize your blog with Web Push Notifications?
All you have to do is integrate a subscriber collection script on your site and... that's it! This script allows you to customize the opt-in request to reach 15% of subscribers on average. The contacts you collect are monetised by the Adrenalead advertising agency. 50% of the turnover generated by your subscribers is paid back to you. You can simulate your earnings by clicking on this link: https: //notifadz.com/fr/acquisition
What are the advantages of this format?
The Web Push Notification format has many advantages!
First of all, it is 100% RGPD Ready because it collects the prior and explicit consent of the consumer.
Then, it is a format that appears directly on the user's device (desktop or mobile). This means that the user does not need to browse the Internet to receive advertising. This way, you do not deteriorate the user experience of your website!
And finally, ad blockers do not interfere with the subscription request or the receipt of notifications. You can therefore reach 100% of your base!
There are many other benefits described in this article: https: //adrenalead.com/activer-web-push-notifications-editeurs/
Dear editors, you have just discovered 10 ways to monetize your website! You probably already use some of them, but probably not Web Push Notifications because they are still largely under-exploited.
Want to get started? Create an account in a few minutes or Contact us!
What's up? Are you ready to start 2021 on top of the world?