Customer acquisition and loyalty – Use case Banking & Insurance

Banking & Insurance

Customer acquisition, and more importantly, customer loyalty, are the major challenges for companies in the banking and insurance sector. In 2020, the Boston Consulting Group (BCG) revealed, through a global study, that 24% of banking clients no longer wish to visit their branches. Even more striking, in 2021, another study indicated that one client out of two would be ready to switch to a 100% digital banking relationship. At the same time, these very clients expect their bankers and insurers to play a genuine proactive advisory role.

Acquisition loyalty banking insurance Web Push Notification examples

Generate qualified leads in response to requests for quotes or credit simulations

Maintain a contact with users who exited the website without leaving their contact information

Build a subscriber base

Ensure brand visibility

Encourage site return

Reach out to new audiences

Encourage customers to come to the branch as part of a drive-to-store strategy

Customer acquisition and loyalty – Use case Banking & Insurance

Issues affecting the Banking & Insurance sector

Massive fundraising in FinTech and InsurTech has increased in recent years. The players in these markets adopt a distinctly customer-centric approach. They employ a simpler, more accessible language, personalizing their offers and campaigns. The proliferation of new players, particularly the development of neo-banks, resulted in a highly competitive market in terms of pricing.

In addition, companies in the banking and insurance sector have the wind in their sails when it comes to digital technology. As a Google Internal Data study of 2021 demonstrates, the insurance sector generates more generic queries than the job search sector!

Against this background, how can Web Push Notifications enable Banking & Insurance companies generate more traffic and conversions from their websites? What can they do to push personalized and geolocalized offers to encourage branch visits and maximize lead generation?

Customer acquisition and loyalty – Use case Banking & Insurance

Satisfied customers

Acquisition loyalty banking insurance FLOA
Acquisition loyalty banking insurance Carrefour
Acquisition loyalty banking insurance LCL logo
Acquisition loyalty banking insurance Meilleur taux logo
Acquisition loyalty banking insurance Panorabanques logo
Acquisition loyalty banking insurance Retraite.com logo
Acquisition loyalty banking insurance Younited
Acquisition loyalty banking insurance AXA logo

Customer acquisition and loyalty – Use case Banking & Insurance

Our clients speak out

notification banking
Acquisition loyalty banking insurance FLOA logo

“Our other marketing levers, which are purely performance-oriented, require a much larger budget for these campaigns. Compared to Search & Display, Web Push Notifications can be a solution of choice due to its more immediate return.”

Steve Mensah, Traffic Manager at FLOA

Acquisition loyalty banking insurance use case

Customer acquisition and loyalty – Use case Banking & Insurance

Download the Banking & Insurance use case

Discover practical examples of campaigns that can be deployed for developing client retention and acquisition in the Banking & Insurance sector.
Consult the average conversion rates, costs per conversion and ROAS of our clients in this sector.

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