Customer acquisition and loyalty – Use case Cars & Motorcycles

Cars & Motorcycles

In recent years, the development of digital technology have led to a significant drop in visits to car dealerships. When it comes to acquisition and loyalty, the major challenges for brands and car and motorcycle dealerships include generating leads and qualified traffic at the point of sale. How can Web Push Notifications be used to achieve these objectives, while also adapting to the needs of each department: sales of new and used vehicles, maintenance and repair, sales of spare parts?

Cars & Motorcycles notifications

Generate qualified leads

Encourage site return

Adopt a granular approach, in order to address the issues of the various departments

Maintain a contact with users who exited the website without leaving their contact information

Build a subscriber base

Reach out to new audiences

Ensure brand visibility

Improve website visitor conversions

Develop a drive-to-store strategy

Customer acquisition and loyalty – Use case Cars & Motorcycles

Issues affecting the Cars & Motorcycles sector

In 2022, 70% of car buyers discovered their future dream car online (Google Internal Data). Nevertheless, 93% of new vehicles are purchased through car dealerships according to Étude Gearshift 2022.

Thus, although digital technology is now a permanent part of the automotive landscape, the physical world remains an essential aspect of the vehicle purchase process. Similarly, car repair centers and body shops experienced a revolution, as estimate requests and online appointments became increasingly common.

The automotive client is THE phygital client par excellence.

What are the challenges ahead for the Car & Motorcycle sector? Can Web Push Notifications be used to support a digital strategy focused on generating leads and a drive-to-store rationale, via geolocalized campaigns?

Customer acquisition and loyalty – Use case Cars & Motorcycles

Satisfied customers

Acquisition loyalty car motorcycle Speedway
Acquisition loyalty car motorcycle Speedy
Acquisition loyalty car motorcycle Sport Classic
Feu Vert
Acquisition loyalty car motorcycle Hyundai
1001 pneus

Customer acquisition and loyalty – Use case Cars & Motorcycles

Our clients speak out

Cars & Motorcycles notifications
logo sport classic

“I highly recommend the Web Push Notification solution as it provides an innovative format that complements the traditional retargeting solutions and communication channels we currently use. If I had to summarize our collaboration with Adrenalead in one word, it would be simplicity. Their tool is extremely user-friendly, whether for creating campaigns or for monitoring statistics. The displays are also very clear and easy to use.”

Jean-David Pautet, Marketing Strategy Consultant at Sport Classic

Acquisition loyalty car motorcycle use case

Customer acquisition and loyalty – Use case Cars & Motorcycles

Download the Cars & Motorcycles use case

Discover practical examples of campaigns that can be deployed for developing client loyalty and acquisition in the Car & Motorcycle sector.
Consult the average conversion rates, costs per conversion and ROAS of our clients in this sector.

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