Health & Beauty
Alongside traditional digital drivers such as search engine optimization (SEO), paid indexing, and influencer marketing, companies in the Health & Beauty sector are also exploring innovative channels, such as Web Push Notifications for customer acquisition and loyalty.
Customer acquisition and loyalty – Use case Health & Beauty
Issues affecting the Health & Beauty sector
In 2022, 31.3% of consumers reported having purchased online at least one product from the Health & Beauty sector. The enthusiasm is such that beauty is the fourth fastest growing sector in e-commerce.
Nevertheless, according to Coresight Research, more than 80% of beauty product sales are made in physical stores where consumers can actually try out the products.
What challenges does the sector face and what solutions can Web Push Notifications bring to the Health & Beauty industry?
Customer acquisition and loyalty – Use case Health & Beauty
Satisfied customers
Customer acquisition and loyalty – Use case Health & Beauty
Our clients speak out
“Our online presence enables us to introduce our attractive, sensorial and efficient natural and organic cosmetics to a much wider audience. Adrenalead offers an innovative advertising channel enabling us to better reach our targets while limiting our carbon footprint. By working with Adrenalead, we have been able to establish a new type of audience acquisition and loyalty system via Web Push Notification.”
Caroline Valton, founder of MonCornerB
Customer acquisition and loyalty – Use case Health & Beauty
Download the Health & Beauty use case
Discover practical examples of campaigns that can be deployed in the Health & Beauty sector.
Consult the average conversion rates, costs per conversion and ROAS of our clients in this sector.
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