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10 reasons to enable web push notification on your ecommerce site

10 reasons to enable web push notifications on your ecommerce site
Web Push Notifications are considered a powerful tool for delivering personalised messages to customers in the e-commerce sector. This method helps businesses to grow and increase conversions on their website. Indeed, it has properties that you won't find anywhere else and more and more e-tailers are using this solution! In this article, you will discover 10 reasons to activate Web Push Notification on your eCommerce site.
Want to know more about Web Push Notification?

1. An innovative format that stands out from the competition

The web notification is an innovative format. It enables direct communication with the user on-screen. No need to wait for the user to browse a site. It is very easy to configure your subscriber collection model and activate it in less than 10 minutes:

1. asynchronous script

2. 1-click integration test and new revenues generated automatically.

This makes it an attractive lever for any brand wishing to test new advertising media. What's more, it achieves very interesting performances!

2. High opt-in rate | 100% GDPR Compliant

99% of the people who visit your website leave without giving you a way to contact them again. Web push notification is your solution. You don't have to scramble to get users' email addresses, names or mobile phone numbers.

Adrenalead uses customised templates to boost the opt-in rate, achieving an average opt-in rate of 15%. This allows advertisers to quickly build a subscriber base that can be retargeted through ad hoc or automated web and mobile web notification campaigns.

3. Send personalized messages to your targets 

There are many ways to personalise your messages to potential customers. Web Push subscriber collection is structured in such a way that it is possible to know from which page your users have subscribed. This way, you can target the people in your database very precisely.

This allows you to set up One to One marketing automation scenarios via web push notification to improve your conversion rates for example. Moreover, you will be able to know if the people in your database have already bought from you... thus allowing you to make cross-sell or maintain a loyalty relationship.

4. Communicate anytime, anywhere and in real time

Web Push Notification has a very unique feature. It is displayeddirectly on the user's mobile or computer screen.

In fact, it is the browser that takes care of sending the notification that will be displayed by the operating system of the terminal. The Web Push Notification format allows you toincrease the engagement of your users by communicating with those who are busy doing other things or browsing other websites by sending them push notifications and bringing them back to your site.

5. An anti-fraud and image-friendly format

It is common for customer acquisition solutions (emailing, display, etc.) to lead to ad fraud and/or damage your brand image. Sometimes your brand's ads appear on publisher sites that are the opposite of your brand values and this can have the opposite effect.

As we saw in the previous point, web notifications appear directly on the user's screen! Thanks to this feature, we eliminate any risk of fraud or damage to your company's image.

6. Total control of the budget and marketing pressure

As we have seen before, Web Push Notification is an anti-fraud format that allows you to have full control over your brand image.

In the same way, this technology gives you total control over the marketing pressure and consequently over your budget. In fact, your customer acquisition team is the only one who decides to whom and when to send a personalised message! This gives you the ability to communicate to your audience at your convenience.

7. An anti-blocking advertising format

If you are new to online advertising, you should know that it is very difficult to reach everyone with online advertising. Why? It's because of the ad blockers (Adblockers). No less than 36% of French internet users use one! 

Web Push Notification bypasses ad blockers! Indeed, these browser extensions do not block opt-in requests and have no control over the sending of notifications to your audience's device!

By using this solution, you have the possibility to reach 100% of your subscribed audience, even those who use an ad blocker!

8. Interesting click-through rates

On average, for remarketing and retargeting offers, the CTR of Web Push Notifications is around 5%, compared to 0.1 to 0.5% for display. That's up to 500 times higher! Coupled with the conversion rate, the number of conversions achieved thanks to Adrenalead's Web Push Notification exceeds all other levers .

9. Transformation rates higher than the MES

Adrenalead is committed to producing and making available to all aWeb Push Notifications performance barometer.

In this barometer you can see how web notification ranks in relation to SEM. In summary, it far outperforms SEM in most eCommerce categories!

10. Web Push Notification, an alternative in a cookieless world

Retargeting without using third-party cookies... You'll have to get used to it! Indeed, this technology which allows retargeting on the web, which has been used since 1994, will disappear in 2022.

Adrenalead'sweb push notification retargeting does not use third party cookies. With this solution, you are able to reach users who have visited your site or particular pages!

Thus, this cookieless communication format is becoming a real lever of customer activation for all advertisers who wish to capitalise on their audience and regain control of their retargeting campaigns at thethe dawn of a world without third-party cookies.

These ten good reasons to activate Web Push Notification on your eCommerce site convinced you and you want to be contacted? Would you like more information? Fill in the form below!

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