Digital marketing is constantly evolving, based on technological advances of course, but also and above all based on the changing needs, preferences and uses of Internet users.
As an advertiser, you need to keep this in mind and adapt your marketing strategy accordingly.
A brand has two main objectives: to retain its customers and to acquire new ones. To do this, it uses different strategies and channels.
In both cases, its best weapon (and in some cases its real business) is undoubtedly its database.
But how to use this base for communication purposes? The most used channel to build audience loyalty is email marketing. What are its advantages? How can the Web Push Notification format, a newcomer in the AdTech landscape, complement this channel?