The web push notification blog

Do you have an e-commerce or a website that offers something? Then you scrutinize customer reviews, those comments that propel your reputation and recommend your products or services. And, you are aware of the impact of these online feedbacks. They are crucial for your business. So how do you get and keep those satisfied customers?

98% of Internet users visit your site without leaving a contact. So many lost opportunities to sell them your products and/or services, or simply to see them again one day. Fortunately, it is possible to turn your visitors into subscribers.

One of the biggest difficulties for e-merchants is to keep Internet users on their site so that they concretize their purchase intention. This results in an increase in the abandoned cart rate, the bounce rate and eventually a decrease in website traffic. To remedy this and increase the number of orders, it is necessary to look at the conversion rate performance.
We show you how to do this.

Web Push Notification is something you've been eyeing. But are you wondering how to use it as part of your digital strategy? Answer here!

Digital marketing is constantly evolving, based on technological advances of course, but also and above all based on the changing needs, preferences and uses of Internet users.
As an advertiser, you need to keep this in mind and adapt your marketing strategy accordingly.

A brand has two main objectives: to retain its customers and to acquire new ones. To do this, it uses different strategies and channels.

In both cases, its best weapon (and in some cases its real business) is undoubtedly its database.

But how to use this base for communication purposes? The most used channel to build audience loyalty is email marketing. What are its advantages? How can the Web Push Notification format, a newcomer in the AdTech landscape, complement this channel?