In France, web actors are obliged to provide users browsing their sites with a tool for providing information and collecting (consenting or refusing) information on the use and purposes of processing their personal browsing data.
Indeed, the CNIL has given all French actors until March 31 to comply with its latest recommendations.
This includes the implementation of a CMP (Consent Management Platform) whose role is to collect the user's choices regarding the use of the various tracers set up on the site and to give the user the clear and obvious possibility of accepting or refusing them.
At present, it is estimated that 30-50% of third-party cookies are rejected, i.e. cookies that are deposited on the site on which the Internet user is browsing and that are operated by third-party companies. Although this seems to pose significant problems for many web actors, it is only the first steps towards a total and complete disappearance of third-party cookies - in 2022. What are the impacts and prospects of such a revolution? Are there any alternatives so far?