The web push notification blog

Take a break and find out everything there is to know about web push notification
10 reasons to enable web push notifications on your ecommerce site
10 reasons to enable web push notification on your ecommerce site

Web Push Notifications are considered a powerful tool for delivering personalised messages to customers in the e-commerce sector. This method helps businesses to grow and increase conversions on their website. Indeed, it has properties that you won't find anywhere else and more and more e-tailers are using this solution!

In this article, you will discover 10 reasons to enable Web Push Notification on your eCommerce site.

Advertising in the post-cookie era - impacts and perspectives
Advertising in the post-cookie era - impacts and perspectives

In France, web actors are obliged to provide users browsing their sites with a tool for providing information and collecting (consenting or refusing) information on the use and purposes of processing their personal browsing data.

Indeed, the CNIL has given all French actors until March 31 to comply with its latest recommendations.

This includes the implementation of a CMP (Consent Management Platform) whose role is to collect the user's choices regarding the use of the various tracers set up on the site and to give the user the clear and obvious possibility of accepting or refusing them.

At present, it is estimated that 30-50% of third-party cookies are rejected, i.e. cookies that are deposited on the site on which the Internet user is browsing and that are operated by third-party companies. Although this seems to pose significant problems for many web actors, it is only the first steps towards a total and complete disappearance of third-party cookies - in 2022. What are the impacts and prospects of such a revolution? Are there any alternatives so far?

End of third-party cookies - Threat or opportunity?
End of third-party cookies - Threat or opportunity?

The new recommendations of the CNIL, in force since 31 March 2021, offer a foretaste of a cookieless world. From now on, it is essential for publishers to find new and effective ways to maintain their revenue levels.

. @AdrenaleadL releases the August 2021 edition of its Web Push Notification Remarketing Barometer >

💥 [#REMINDER] D-2 #Webinar #Ecommerce 💥
Thursday, September 23 at 3:00 PM 📅
Brands, Turn 15% of your visitors into qualified leads with Web Push Notifications!
To register: