The web push notification blog

Take a break and find out everything there is to know about web push notification
Adrenalead blows out its 3rd candle
Adrenalead blows out its 3rd candle

It all started in 2018. Aurore Goxe and Edouard Ducray saw in Web Push Notification an innovative and efficient communication format. Free from the problems of online advertising - growing ad fraud, poorly controlled marketing pressure, increasing adoption of ad blockers, brand-safety issues... This format had every chance of being successful.

It is from this idea that Adrenalead was born, on March 22, 2018. After the development of NotifAdz, the advertising network dedicated to the web push notifications format, the company extends its offer by proposing its SaaS platform to e-retailers. This allows them to transform their visitors into qualified leads - by building a base of web push subscribers that they can address in real time, even when they are not on a website.

Today, with a double-digit growth, Adrenalead aims to develop internationally and to activate new offers to accompany its media partners and e-commerce brands even further.

ratecard focus Édouard ducray
Adrenalead participates in the Ratecard Focus

Ratecard gives the opportunity to digital actors to express themselves around a specific topic. During 35 minutes, 5 speakers will take turns to deepen a theme of digital marketing.

Edouard Ducray, co-founder of Adrenalead - a company specializing in Web Push Notification - will speak from 11:25 to 11:35 on an impactful topic: digital advertising in the post-cookie era.

Webmarketing Strategy by Web Push Notifications : Performance indicators to follow
Webmarketing Strategy by Web Push Notifications : Performance indicators to follow

Digital is fantastic. It allows you to measure everything! Every action you generate can be tested, measured and improved. For this, many software solutions and especially marketing tracking solutions exist. The best known by far is Google Analytics, which allows you to keep an eye on the actions of Internet users on your website and the performance generated. With a good analyst at your side, it is possible to identify elements that work well and others that block in order to adapt your strategy and maximize your profitability.

Marketing Automation: 6 web push notification campaigns to automate to maximize your conversions.
Marketing Automation: 6 web push notification campaigns to automate to maximize your conversions.

Marketing automation is becoming an increasingly important part of digital strategies. It allows you to generate traffic and additional sales without wasting the time of marketing teams. 

Marketing automation, késako?

We talk about marketing automation strategy when campaigns are triggered automatically. To do this, it is sufficient to create marketing scenarios that will be activated according to more or less complex rules.

When an Internet user meets the criteria previously defined in the scenario, the campaign is triggered. This type of marketing already exists and is already widely used in email marketing campaigns. Still little known, the power of marketing automation is also possible on the format of Web Push Notifications!

To show you the power of this tool, we have prepared a list of 6 automatic Web Push Notifications campaigns. Easy to set up, they will seduce you with their performance.

Focus on the best automated scenarios to implement in its web marketing strategy thanks to web push notifications to boost its e-Commerce conversions.

Monetize your blog in 2021
10 ways to monetize your blog in 2021

Is it possible, in 2021, to monetize your blog and earn a good income?
Spoiler alert: The answer is yes. 

What are the means at your disposal to achieve this? What are the new solutions to achieve this? This is what we will try to answer in this article.

5 reasons to bet on Web Push Notification for sales
5 reasons to bet on Web Push Notifications for Winter Sales

The winter sales, also known as the January sales, will begin this year on 20 January throughout France.

During this six-week period, all e-tailers and e-retailers have the opportunity to clear their stocks to make room for the new collection. This period is also synonymous with a higher advertising budget than the rest of the year. The acquisition strategies of brands are different from each other but all lead to a common goal: to increase online sales volumes by optimising the advertising and marketing budgets involved.

What if we told you that the Web Push Notification advertising format proposed by Adrenalead offered you a turnkey solution to reach and even surpass your objectives? Discover how to prepare the winter sales in the best conditions with Web Push Notifications!

. @AdrenaleadL releases the August 2021 edition of its Web Push Notification Remarketing Barometer >

💥 [#REMINDER] D-2 #Webinar #Ecommerce 💥
Thursday, September 23 at 3:00 PM 📅
Brands, Turn 15% of your visitors into qualified leads with Web Push Notifications!
To register: