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Adrenalead joins the "French Alternative" mapping

The Adrenalead team is pleased to join the first mapping of AdTechs 100% Made in France by AntVoice: La French Alternative!

AntVoice Mapping

AntVoice's CEO, Alban Peltier, has produced the first mapping of "Made in France" AdTechs, which includes more than 80 companies divided into 11 categories:

  • media agencies
  • external agencies
  • search
  • mobile
  • display specialists
  • general displays
  • web to store
  • retail media
  • mail/push
  • affiliation
  • comparator

"With this mapping, an advertiser can see at a glance the options available to him for making video ads or drive-to-store made in France."

Adrenalead joins the network in the "Mail/Push" category alongside WebRivage and CarData!

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Web Push Notification VS Email Marketing: the match of champions

Digital marketing is constantly evolving, based on technological advances of course, but also and above all based on the changing needs, preferences and uses of Internet users.
As an advertiser, you need to keep this in mind and adapt your marketing strategy accordingly.

A brand has two main objectives: to retain its customers and to acquire new ones. To do this, it uses different strategies and channels.

In both cases, its best weapon (and in some cases its real business) is undoubtedly its database.

But how to use this base for communication purposes? The most used channel to build audience loyalty is email marketing. What are its advantages? How can the Web Push Notification format, a newcomer in the AdTech landscape, complement this channel?