The innovative advertising network trusted by over 1,500 publishers

Monetize your audience: off-site advertising network

Optimize the monetization of your audience through Web Push Notifications. Our approach focuses on generating sustainable revenue by monetizing your audience, even when they’re no longer browsing your website!

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Three good reasons to join us

The Adrenalead promise

Advertising performance
Ad formats and campaigns designed to maximize your KPIs – incl. engagement, eCPM, viewability.
Respect for users
Exclusive, non-intrusive solutions that maintain a positive user experience.
Personalized support
Dedicated experts by your side to help analyze, optimize, and grow your advertising revenue.
Simulate my income

A powerful monetization lever that complements display

Web Push Notifications:
a unique off-site advertising network

Adrenalead stands out for its unique Web Push Notification solution, which enables you to reach your subscribers even after they’ve left your site.

This lever meets your three major challenges:

Additional off-site revenues: increase your profits without adding new Display ad slots.

Editorial animation: boost your audience in real time, by pushing your editorial content via web push as soon as it’s published, and help improve your SEO and Google Discover positions.

Increase your display revenues: generate between 10 and 15% recurring traffic to your site thanks to web push, enabling you to increase your ad-supported page displays.

Take advantage of revenues that are constantly increasing every month!

Communicate with your subscribers via web push for FREE.

Synchronize your RSS feed for automated notifications.

Take advantage of our expert advice to maximize your performance.

How does a Web Push advertising network work?

Web Push Notification is a clickable message sent via a web or mobile web browser, delivered directly to the user’s mobile or desktop screen. Internet users give their prior consent to receive Web Push Notifications from a website, by clicking on “ALLOW” notifications. This innovative format allows publishers to activate a new, non-intrusive advertising channel that respects users’ browsing experience, as they are not interrupted while navigating the site.

1. Subscriber collection on the publisher‘s website

2. Web Push Notification delivered
from the publisher‘s domain

3. User redirected to the advertiser‘s website

Discover Web Push Notification

Access to the market’s programmatic deals

1st off-site advertising network connected to the open web

Adrenalead’s ad network is based on proprietary technology and connected to the main programmatic platforms.
This guarantees you access to the most profitable generalist ads on the market.

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Criteo
Equativ
Adyoulike
RTB House
Pubmatic
Azerion
GingerAd
Richaudience
MGID
Kelkoo
Onetag
Adagio
Taboola
Criteo
Equativ
Adyoulike
RTB House
Pubmatic
Azerion
GingerAd
Richaudience
MGID
Kelkoo
Onetag
Adagio
Taboola

Are you already working with these platforms to monetize your display space? You can increase your revenues with ads from your current partners, by displaying their ads via the Web Push Notifications format. No additional placement is required on your site.

Our publishers tell it better than we do

Success stories and best practices from our publishers

Starty Media Logo
Horyzon Logo

“We have about ten sites—many of which are connected to Notifadz—and we use Adrenalead for: 1. Recirculation, meaning driving traffic as soon as an article is published to ensure a steady number of visitors; 2. Monetisation via display, since our articles are monetised with display ads, having visitors return lets us show display ads again; 3. Monetisation via the push notification format.”

Yacine KERKOUCHE – President and Founder of Starty Media

Example of Web Push Notification by Starty Media

“Beyond the benefit of providing our users with the latest news in real time, Web Push generates quick clicks after an article is published and sends positive signals to Google Discover to show that the content is engaging and being read. To boost my newest or less authoritative media, I send push notifications to other affinity audiences from sites with a stronger, more established brand. This helps newer sites break through, as even the smallest site gains a position on Discover and builds its community. It’s a virtuous cycle.”

Erwann PENLAND – Chief Digital Officer at Horyzon Media

Example of Web Push Notification by Horyzon

Ready to take the leap?

Join Adrenalead advertising network today and benefit from a high-performance technological platform, customized support and monetization optimized for your audience.

Simulate your revenues:

Frequently asked questions

What is the role of an advertising network?

An ad network is an intermediary between publishers (websites, apps) and advertisers. Its main role is to market the advertising spaces available on the publisher side and to optimize their occupancy by delivering targeted advertiser campaigns. This enables publishers to generate ad revenue and allows advertisers to reach a relevant audience.

What is the difference between a media agency and an advertising network?

A media agency supports advertisers with strategy, planning, and purchasing ad space across various channels (digital, TV, radio, etc.). It works on behalf of the brand and advises on the best approaches to achieve communication objectives. In contrast, an ad network represents publishers: it markets their advertising spaces. Its role is to offer these spaces to advertisers, manage campaign delivery, and optimize audience monetization.

What types of advertising networks exist?

There are several types of ad networks, depending on the medium, the marketing approach, or specialization:
  • Media networks: they market advertising spaces in traditional media such as print, radio, television, or outdoor displays.
  • Digital networks: they focus on digital channels (websites, mobile apps, etc.) and often work with programmatic partners.
  • In-house (or integrated) networks: these are managed directly by a publisher to sell its own advertising spaces.
  • External (or shared) networks: they represent multiple publishers and offer a consolidated portfolio on a large scale.
  • Specialized networks: some networks focus on a specific format or niche, such as display, Web Push, video, native, retail media, or data.
    • Each type of network meets different needs based on the targeted monetization or distribution strategy.

    How does a digital ad network work?

    An ad network manages advertising inventories by serving as the interface between publishers and advertisers. It operates via programmatic platforms or direct deals by integrating targeting technologies, managing formats (display, video, Web Push, etc.), and measuring performance. It ensures real-time campaign delivery, optimizes fill rates and CPM, and guarantees brand safety and regulatory compliance when applicable (e.g., GDPR). Its technical role is key in valuing impressions and monetizing the audience.

    What are the performance criteria for an advertising network?

    An ad network’s performance is measured against several key criteria, depending on whether you’re looking from the publisher’s (monetization) or the advertiser’s (delivery and performance) perspective:

    For publishers:
  • Inventory fill rate
  • Revenue generated (eCPM, RPM)
  • Quality of the offered ad formats (UX, integration)
  • Ad viewability rate
  • Low fraud rate (ad fraud protection)
  • Compliance with privacy regulations (e.g., GDPR, cookieless)

    • For advertisers:
  • Precise targeting and qualified reach
  • Click-through rate (CTR) and conversions
  • Brand safety and placement transparency
  • Access to exclusive or premium audiences
  • Ability to run programmatic or direct deals

    • Thus, a high-performing ad network is one that combines profitability, technical reliability, and an excellent experience for all stakeholders.

    Is it possible to use Adrenalead alongside another advertising network?

    Yes, our solutions can integrate with your existing stack. For example, if you are already working with a display ad network, you can integrate our Web Push network to benefit from an additional monetization channel. Similarly, if you use a SaaS for sending your editorial Web Push notifications, you can keep it and integrate our network to monetize your audience via Web Push.