Adrenalead advertising network: banner ads and innovative formats

Publishers: discover our banner ad formats

Adrenalead’s display advertising network offers web publishers a wide range of advertising formats, including banners, to meet their web audience monetization challenges. Discover our classic IAB formats , our video formats and innovative new formats such as in-page push to maximize your web revenues without compromising your users’ experience.

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Our main IAB banner ad formats

IAB standard banner formats most popular with advertisers and our publishers

Leaderboard

728 x 90

Horizontal banner generally positioned at the top of the page, it guarantees optimum visibility. Ideal for capturing attention from the very first scroll.

Billboard

970 x 250

Horizontal mega-banner positioned at the top of the page, offering ideal amplitude to maximize ad visibility.

Pavé or Inline-rectangle

300 x 250

A versatile and widespread format, it’s ideal for capturing the attention of web users within editorial content.

Large rectangle

336 x 280

Standard advertising format, slightly wider than the pavé, generally positioned in the body of the page or on the sides.

Banner

468 x 60

Standard advertising format par excellence. It’s one of the first used on the web and remains a benchmark for visibility.

Wide skyscraper

160 x 600

This format is very popular with publishers who want to include an advertising space on the right-hand side of their articles.

Wide angle or half page

300 x 600

The star format of the IAB selection, known for its strong visual impact, captivating Tier1 advertisers and standing out in high-performance campaigns.

Most frequent mobile banner formats

Mobile leaderboard

320 x 50

Standard advertising format specifically designed for mobile environments, generally placed at the top or bottom of site pages.

Large mobile banner

320 x 100

A banner at the top or bottom of the page, this format stays visible without disrupting the reading experience and boosts engagement.

Outstream video

VAST: XML framework for broadcasting audio and video formats on most content publishing platforms. We offer integration of the video advertising format via VAST/Prebid JS.

Their advantages:

Very popular with advertisers

Easy to integrate and adapt to your website.

Adrenalead’s innovative and exclusive In-Page Push format

In addition to traditional IAB banners, Adrenalead innovates with its In-Page Push, a unique advertising solution that combines the advantages of display and Web Push Notification.

How does In-Page Push work?

The ad appears directly on the web page (integrated into the content), in the form of a non-intrusive mini-banner, generally in the bottom right-hand corner of the user’s screen on computers, and in sticky mode on mobile devices (at the top or bottom of the page).

It offers a user experience similar to that of push notifications, with the advantage of reaching all your web users, whereas Web Push Notification is aimed solely at your subscribed audience.

The benefits of In-Page Push:

Enhanced visibility

The In-Page Push stands out from the rest of the page and attracts attention quickly.

Non-intrusive

It respects the user experience by avoiding aggressive pop-ups and overly intrusive formats.

High engagement rate

Thanks to its clean design and native look, it generates more clicks and conversions.

Cross-device adaptability

This format adapts to all media (desktop, mobile, tablet) for optimized multi-channel distribution.

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visuel desktop et mobile montrant des formats bannières et des montants de revenus

Boost your revenues with
Adrenalead display advertising

By adopting Adrenalead’s display advertising network, you benefit from a complete offer combining classic formats and innovative solutions such as In-Page Push. Increase your business impact, generate new revenues and engage your audience thanks to high-performance advertising formats that respect the user experience.

Simulate your income

3 reasons to try Adrenalead’s display advertising and banner formats

Technological expertise

We develop exclusive solutions (such as In-Page Push) to optimize your campaigns, connected to the main programmatic platforms on the market.

Personalized support

Our team advises you on the choice of formats, targeting and optimization of your campaigns to guarantee the best performance.

Measurement and transparency

Benefit from real-time tracking and key performance indicators (impressions, clicks, eCPM, revenues) to effectively manage your investments.

Ready to boost your advertising revenues?

Contact us today to find out how you can take full advantage of the opportunities offered by our display advertising network.

Frequently asked questions

Which banner sizes and dimensions are most profitable for a publisher?

The best-performing banners in terms of revenue are generally those recognized by the IAB: 300 x 250, 728 x 90, 160 x 600, 300 x 600, or 970 x 250. These dimensions ensure good campaign visibility and adapt to the majority of media (desktop, mobile, tablet), while ensuring a fluid user experience

Is it necessary to offer several formats to maximize your site’s monetization?

Absolutely. Offering a variety of display banners attracts campaigns with different objectives: branding, retargeting, brand awareness… The more possibilities you offer in terms of sizes and locations, the more attractive your inventory is to advertisers and marketing platforms.

Does banner content (text, image, video) have an impact on my revenues as a publisher?

Yes, because campaign performance depends in part on the quality of the advertising message: clear text, striking images, even short videos. Engaging content boosts click-through rates, which in turn improves your KPIs (such as CPM or visibility rate), and therefore your revenues.

Do display banners slow down the loading of my site?

When banners are well integrated, asynchronous and weight-optimized, their impact on speed is minimal. It’s essential to choose an advertising network that respects best practices in terms of delayed loading and asset optimization (image, video, text).

How can I adapt my display locations without degrading the user experience?

By positioning ads in strategic locations (within content, in headers, interstitials, etc.), with dimensions adapted to the media, you can guarantee proper integration. A responsive design and a balance between editorial and advertising content will keep your readers’ attention while enhancing the value of your inventory.

What tools or indicators should I use to assess the marketing performance of my display ads?

Keep an eye on indicators such as:

Visibility rate

Revenue per thousand impressions (RPM)

Click-through rate (CTR)

Campaign quality

A good advertising network should also provide you with clear reports on the type of message, format(image, text, video) or campaign delivered.