The e-Commerce Barometer
by Web Push Notifications

"October 2020 Edition"

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

For this 1st edition of the barometer, discover the average conversion rates obtained thanks to remarketing by web push notification compared to the average conversion rate per sector obtained on campaigns such as Google Ads Search.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

*SEM conversion data from eCommerce Benchmark Compass 18. Sources: www.compass.co and marketing.wordstream.com

**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of October 2020.

The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the business sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns.

Use Cases of Web Push Notification Remarketing

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Web Push Notification - casino desktop bank

Casino Bank

Banking & Insurance

Objective: Generation of revolving credit applications

Results :

Industry average : Search : 4.17% / Display :0.80%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

AXA Assurance

Car Insurance

Objective: Generation of auto insurance applications

Results :

Industry average : Search : 4.17% / Display :0.80%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

web push notification mobile axa adrenalead
Web Push Notification - desktop axa

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