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The e-Commerce Barometer
by Web Push Notifications

"Edition February 2021"

Web Notification remarketing barometer special second markdown

For this 5th edition of the barometer, discover the results of the remarketing campaigns by web push notification of our partner brands. We have compared the performance of web push notification remarketing with those obtained from Google Ads Search and Display campaigns. The month of February is a crucial time for e-Commerce players. Indeed, the second sales markdown offers the opportunity to achieve interesting performances in eCommerce. Marketplaces also took advantage of the period to activate destocking campaigns to make room for the new collection. Let's take a look at the performance offered by Web Push Notification to help advertisers achieve their goals.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

*SEM conversion data from eCommerce Benchmark Compass 18. Sources: and

**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of January 2021.

The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the business sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. 

Use cases for Web Push Notification campaigns

Web Push Notification - Mobile florajet
Web Push Notification - desktop florajet


Delivery of bouquets of flowers

Objective: Convert over a significant period of the year

Results :

Sector average: 1.66%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.


Shoes and accessories

Objective: Maximize conversions after a visit

Results :

Sector average: 1.38%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Web Push Notification - Mobile san marina
Web Push Notification - desktop san marina
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Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?

All about Web Push Commerce