The e-Commerce Barometer
by Web Push Notifications

"Edition January 2021"

Remarketing Barometer by Web Notification Special Winter Sale Web Barometer

For this 4th edition of the barometer and the first edition in 2021, discover the average conversion rates obtained thanks to web push notification remarketing. We have compared the performance with the average conversion rates by sector obtained on Google Ads Search type campaigns. January is an important time for e-Commerce players. Between the month of white goods and the winter / January sales, brands deploy a special digital strategy to capitalize on this important time of the year. Let's take a look at the performance that Web Push Notification offers to help advertisers achieve their goals.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

*SEM conversion data from eCommerce Benchmark Compass 18. Sources: www.compass.co and marketing.wordstream.com

**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of January 2021.

The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the business sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. In addition, the sales period always offers an additional number of conversions at off-peak times of the year.

Use Cases of Web Push Notification Remarketing

web push notification mobile kaporal adrenalead
Web Push Notification - desktop kaporal
kaporal logo

Kaporal

Ready to wear

Objective: Convert over a significant period of the year

Results :

Sector average: 1.38%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Blancheporte

Clothing and bed linen

Objective: Maximize conversions after a visit

Results :

Sector average: 2.4%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Web Push Notification - mobile whiteport
Web Push Notification - white desktopporte
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Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?

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