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The e-Commerce Barometer
by Web Push Notifications

"June 2021 edition

Barometer of remarketing by Web Notification for Mother's Day

Discover the results of our partner brands' web push notification remarketing campaigns. We have compared the performance of web push notification remarketing with Google Ads Search and Display campaigns. 

Summer has arrived, the French people have regained the joys of freedom and some of us have already gone on holiday! On 20 June, we also had the opportunity to celebrate the love we have for our dads on Father's Day! This event was also an opportunity for e-tailers to put interesting offers online in order to convince all the children that their products appeal to all the dads in the world!

Web Push Notification has again outperformed SEM on almost all e-commerce verticals this June! Discover the performance of remarketing through Web Push Notifications with this special Father's Day barometer.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

SEM conversion data from Compass 18 eCommerce Benchmark. Sources: and
**Conversion data observed on web push notifications relayed by Notifadz on 100+ partner brands for the month of March 2021.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. 

Use cases for Web Push Notification campaigns

Web Push Mobile Auctions
Web Push Desktop Leisure Auction
creavea Web Push Desktop example
logo leisure auction adrenalead


Up to 60% off to travel in Europe
Objective: To highlight current offers
Results :
Sector average: 1.66%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.


Creative ideas for Father's Day
Objective: Bring back and convert visitors
Results :
Sector average: 1.66%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

creavea Web Push Mobile

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?