"November 2020 Edition"
For this 2nd edition of the barometer, discover the average conversion rates obtained thanks to remarketing by web push notification compared to the average conversion rate per sector obtained on campaigns such as Google Ads Search. For this special Black Friday edition, you can observe higher conversion rates in almost all verticals.
*SEM conversion data from eCommerce Benchmark Compass 18. Sources: www.compass.co and marketing.wordstream.com
**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of November 2020.
The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the business sector) / Number of clicks.
The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. In addition, the current period (Black Friday) offered brands higher conversion rates due to promotional offers.
Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.
Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.
Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.
The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?
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