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The e-Commerce Barometer
by Web Push Notifications

"November 2020 Edition"

Remarketing Barometer by Web Notification Special Black Friday

For this 2nd edition of the barometer, discover the average conversion rates obtained thanks to remarketing by web push notification compared to the average conversion rate per sector obtained on campaigns such as Google Ads Search. For this special Black Friday edition, you can observe higher conversion rates in almost all verticals.

Performance comparison between SEM and Remarketing Web Push Notifications campaigns

*SEM conversion data from eCommerce Benchmark Compass 18. Sources: www.compass.co and marketing.wordstream.com

**Conversion data observed on web push notifications relayed by Notifadz on + 100 partner brands for the month of November 2020.

The conversion rate is calculated as follows: Number of conversions (leads or sales depending on the business sector) / Number of clicks.

The performance of advertising campaigns differs according to the sectors of activity and according to the distribution levers chosen. We have chosen to compare web push notification retargeting campaigns with one of the levers most used by e-merchants, namely SEM campaigns. In addition, the current period (Black Friday) offered brands higher conversion rates due to promotional offers.

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Use Cases of Web Push Notification Remarketing

Wonderbox

Leisure and Discovery

Objective : Sale of gift boxes

Results :

Industry average : Search : 3.55% / Display : 0.51%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

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French shepherdess

Culture/ Art / Games

Objective: Sale of 100% French wool-based products

Results :

Industry average : Search : 4.17% / Display :0.80%.

Source Wordstream 19/08/2019 - Average conversion data found on Google Ads.

Each month, find the sector analysis of the conversion rates of remarketing campaigns by Web Push Notifications.

Adrenalead - the Web Push Notifications customer activation marketing platform for e-Commerce and Retail - launches the 1st monthly barometer of conversions per sector of activity achieved thanks to Web Push Notifications.

The interest of Web Push Notification as a loyalty tool has strongly contributed to the adoption of this lever by e-merchants and e-retailers; do you know the potential that this new format offers as a tool for activating new customers through remarketing?