Category Advertisers

Can Web Push Notification be combined with another sales generation lever? The answer is yes! Discover here how it supports live shopping sessions.

Do you want to generate mass qualified traffic to your stores? To encourage Internet users to go to your physical points of sale, convincing them via the web, which means converting them.

Discover 6 straightforward questions to understand why Web Push Notification optimizes audience retention and how it promotes site activation.

Do you have an e-commerce or a website that has different offers ? Then you scrutinize customer reviews, those comments that propel your reputation and recommend your products or services. And, you are aware of the impact of these online feedbacks. They are crucial for your business. So how do you get and keep those satisfied customers?

98% of Internet users visit your site without leaving a contact. So many lost opportunities to sell them your products and/or services, or simply to see them again one day. Fortunately, it is possible to turn your visitors into subscribers.

One of the biggest difficulties for e-merchants is to keep Internet users on their site so that they concretize their purchase intention. This results in an increase in the abandoned cart rate, the bounce rate and eventually a decrease in website traffic. To remedy this and increase the number of orders, it is necessary to look at the conversion rate performance. We show you how to do this.

Web Push Notification is catching your eye. But are you wondering how to use it as part of your digital strategy? Answer here!

Digital marketing is constantly evolving, based on technological advances of course, but also and above all based on the changing needs, preferences and uses of Internet users. As an advertiser, you need to keep this in mind and adapt your marketing strategy accordingly.

Do you believe in retargeting? So do we! We give you some good practices to succeed in your retargeting campaigns, even without cookies.

Web Push Notification is a very powerful communication channel in terms of customer engagement. It allows you to send a short message to your subscribers from their browser directly on their desktop or mobile. Ideal to boost sales during the peak season with private sales and discounts.

Digital advertising is the number one spending medium for advertisers. The French e-commerce market continues its strong growth and now reaches 92.6 billion euros.

In the e-commerce sector, web push notifications are considered as a powerful tool to deliver personalized messages to web users. This method helps companies to grow and increase the number of conversions on their website. In this article, you will discover 10 reasons to enable web push notifications in e-commerce.

Marketing automation is becoming more and more important in digital strategies. It allows to generate additional traffic and sales without wasting time for marketing teams. What is marketing automation? We talk about marketing automation strategy when campaigns are automatically triggered.

With a legal duration of four weeks each, the winter and summer sales periods are an opportunity for all e-retailers to clear their stocks, to make room for the new collection. This period is also synonymous with a higher advertising budget than the rest of the year.

E-retailers, you know it: nearly 98% of Internet users leave your site without providing a contact point. It is then difficult to communicate with these visitors and to push them the right message, at the right time.

I want you to think ouf of the box okay? I have consulted all possible stakeholders and Antoine is available right now! So now you get your act together to take the lead and optimise your onboarding. At the same time, I'm organising a workshop with the girls, we're preparing a little benchmark on your potentially serious competition and we're going to give you feedback on his last appointment to avoid any risk of cannibalisation. On your side, you have to start from scratch, if you want to be able to put Antoine in your pipe!

The online advertising market has become the number one spending medium for advertisers, ahead of the TV medium. This market is approaching €6 billion in sales in 2019, up 12% on the previous year.

In an increasingly competitive marketing environment, advertisers must redouble their efforts and innovation in their customer acquisition and loyalty strategies. E-commerce sites, pure-players and retailers are constantly looking for new ways to create and federate a committed community around their brand and their products. In the next 5 years, the e-commerce market will grow faster than the offline sales market according to Katar.