Marketing automation is becoming an increasingly important part of digital strategies. It allows you to generate traffic and additional sales without wasting the time of marketing teams.
Marketing automation, késako?
We talk about marketing automation strategy when campaigns are triggered automatically. To do this, it is sufficient to create marketing scenarios that will be activated according to more or less complex rules.
When an Internet user meets the criteria previously defined in the scenario, the campaign is triggered. This type of marketing already exists and is already widely used in email marketing campaigns. Still little known, the power of marketing automation is also possible on the format of Web Push Notifications!
To show you the power of this tool, we have prepared a list of 6 automatic Web Push Notifications campaigns. Easy to set up, they will seduce you with their performance.
Focus on the best automated scenarios to implement in its web marketing strategy thanks to web push notifications to boost its e-Commerce conversions.