Category Publishers

You are a publisher and you want to develop a new source of monetization of your audience? We have the solution!

Audience monetization, that's what we are going to talk about in the article below! Advertising investments in the post-Covid era are expected to be even higher than in previous years.

The new recommendations of the CNIL (National Commission on Informatics and Liberty), in force since March 31, 2021, offer a taste of a cookieless world. From now on, it is essential for publishers to find new and effective ways to maintain their revenue levels. A threat or an opportunity with the announced end of third-party cookies?

Monetize your blog? What are the ways to achieve this? What are the new solutions to achieve this? This is what we will try to answer in this article.

What are the advantages Web Push Notifications and why activate them on your blog or content site ?

All the players in the online advertising industry are looking for the best compromise between the three stakeholders that make up the industry: advertisers, Internet users and you, the publisher. he rules on personal data protection are becoming increasingly strict to protect Internet users, and the collection and use of third-party cookies are being counted; this implies major changes for you and often results in the search for new growth drivers.