Web Push for content agencies
Your content is published. Get it read.
Deliver content and distribution to your clients. Announce articles, features and interviews to the site’s subscribers through notifications, manually or automatically from an RSS feed. Your agency can offer distribution as a service and report on the visits generated.
The Adrenalead advertising network
Over 2,000 partner publishers.40 million web push subscribers.
Today, extending the reach of content presents several challenges:
- Helping readers discover content after publication, beyond the first shares.
- Promoting in-depth features again when they remain useful to readers.
- Showing clients visits and clicks linked to the content you delivered.
Benefits for your agency
Offer content and distribution as part of the same service.
A service beyond publication
Add notification preparation and scheduling to your editorial services.
A fresh audience for existing content
Send subscribers back to a feature, interview or guide that becomes relevant again.
Visits to report to the client
Clicks and UTM links identify returns to each piece of featured content.
Content distribution
A publication, its notification and its visits.
Prepare the message as a follow-up to the content delivered. You can choose which publications to announce or connect your client’s RSS feed to automate sends.
Content to read
Choose a new publication or a feature to promote again on your client’s site.
The notification to prepare
Work on the headline, copy, visual and link to the article, then schedule the send or use the RSS feed.
The distribution report
Track clicks and visits identified by UTM links to present content results to your client.
A feature to discover
Meet the craftspeople and discover the production process in our new feature.
regards.exampleOn average, the web push opt-in rate is fifteen times higher than the newsletter signup rate.
A publisher combining content and Web Push distribution.
Starty Media, which grew from a web and SEO agency business, describes using notifications to bring readers back to its sites. For your publishing clients, the subscriber base can also generate advertising revenue.
“We use Web Push to bring readers back”Read the customer story
Support from Adrenalead
What you can expect from us.
Our team helps you prepare and set up your client’s project. For a publishing client, also explore Web Push subscriber base monetization.
Subscriber collection setup
Our team helps install the script and subscription module on your client’s site.
RSS setup
We help connect your client’s feed to Notifadz to distribute new publications.
Message preparation
Your agency can adapt the headline, copy and visual to follow on from the content delivered.
Targeting based on content viewed
Pages and sections viewed help prepare interested audiences.
Visit tracking
UTM links identify Web Push campaigns in your client’s analytics.
Monetization for publishing clients
Our team introduces publishers to off-site advertising campaigns that can complement editorial notifications.
Questions about your project
Before you get started.
Can we automate sends from an RSS feed?
Yes. Our team helps connect your client’s feed to Notifadz and prepare distribution of their publications.
Do we need to notify every article?
You choose which publications to announce. You can prepare manual campaigns, schedule sends or use the RSS feed.
Can we promote an older feature again?
Yes. Prepare a notification with a relevant angle and a link to the feature on your client’s site.
Is this service suitable for a brand website?
Yes. Notifications can announce guides, interviews, advice and new publications to the site’s subscribers.
Which results can we include in the editorial report?
Clicks and visits identified by UTM links show which content readers accessed through your notifications.
What if our client is a publisher?
They can distribute publications and monetize Web Push subscribers through our advertising network’s campaigns, without adding ad placements to their pages.
For your project
To follow up on your content.
Add distribution to the content you deliver.
Tell us about your client’s site and publishing schedule. We help set up subscriber collection, the RSS feed and the first campaigns.
Discuss an editorial project