End of third-party cookies - Threat or opportunity?

End of third-party cookies - Threat or opportunity?
The new recommendations of the CNIL, in force since 31 March 2021, offer a foretaste of a cookieless world. From now on, it is essential for publishers to find new and effective ways to maintain their revenue levels.

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The disappearance and blocking of third-party cookies is a controversial topic. However, we cannot deny that this is the start of a more user-friendly future of the web.

Web Push Notification is an alternative way for publishers to monetize their audience. This format offers many advantages to content creators who are afraid of seeing their revenues decrease. For example, it is a cookie less format with on-screen display, not on-site...

If you want to know more about this format and the opportunities to come, read the Journal du Net article.

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