End of third-party cookies - Threat or opportunity?

End of third-party cookies - Threat or opportunity?
The new recommendations of the CNIL, in force since 31 March 2021, offer a foretaste of a cookieless world. From now on, it is essential for publishers to find new and effective ways to maintain their revenue levels.

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

The disappearance and blocking of third-party cookies is a controversial topic. However, we cannot deny that this is the start of a more user-friendly future of the web.

Web Push Notification is an alternative way for publishers to monetize their audience. This format offers many advantages to content creators who are afraid of seeing their revenues decrease. For example, it is a cookie less format with on-screen display, not on-site...

If you want to know more about this format and the opportunities to come, read the Journal du Net article.

Also to be discovered:

Summer online Meetings BigBoss
Past event
Summer Online Edition The Big Bosses . 2021

lesBigBoss is organising an Online Opus, the Summer Online Meetings. A full business day that brings together 700 decision-makers and digital actors for an amplified experience.

Retails and E-commerce decision makers' dinner
Upcoming event
Retail and E-commerce decision makers' dinner . 21 Oct

The Retail and E-commerce Dinner brings together 30 decision-makers from the major retail chains, major brands and pure players. It is primarily aimed at Retail and/or phygital Directors, E-commerce Directors, Customer Experience Directors...