This collaboration with Adrenalead is perfectly aligned with our desire to further expand the innovative and unique inventory we offer to our advertiser partners. This is a great opportunity for us to diversify our communication channels for brands. This approach allows them to address their offers to new Internet users, via an innovative solution that is displayed directly on the screen, in real time.
Nathalie Bellaiche Liscia, Regional Director Criteo Publisher Partnerships (Southern Europe, MEA & Turkey)
With a network of 40 million Web Push Notification subscribers, Adrenalead monetizes its inventory with the world leader in media commerce, Criteo.
In a dynamic sector, the direct partnership of these two AdTech players allows the promotion of an innovative solution on the advertising marketplaces, fulfilling a dual objective:
- Allow Adrenalead’s publisher partners to access directly to Criteo’s request
- Enable Criteo’s advertiser and media agency clients to communicate via an innovative and powerful format
This partnership makes it possible to reconcile the tripartite relationship between publishers, advertisers and Internet users: the sending of a Web Push Notification being subjected to the prior consent of the Internet user and not being displayed on site, his/her private life is respected and it is not disturbed during navigation.
We are delighted with this partnership with Criteo, which allows us to defend an open internet and offer advertisers a powerful and relevant alternative to GAFAM.
Edouard DUCRAY, CEO and co-founder of Adrenalead
