Our programmatic cloud offers numerous advantages to publishers and sell-side partners: optimization of yield, preservation of UX, web performance… But also transparency, confidentiality and intuitive use. We were able to develop a customized environment for Adrenalead very quickly, even though it operates in a non-Javascript environment. Our teams are thus demonstrating one of our other strengths: our agility in responding quickly to the specific needs of our customers.
André Baden Semper, co-founder of Nexx360
Nexx360’s infrastructure and range of services make it easy to connect offers to all the partners in the programmatic chain and to market advertising inventory on the server-side. Unlike client-side header bidding, server-side bidding enables a large number of Sell-Side Platforms (SSPs) to compete without latency.
Adrenalead and Nexx360 have worked together to implement an innovative strategy for the programmatic market, combining their respective strengths.
Ultimately, Adrenalead is increasing the opportunities to sell its inventory of over 50 million Web Push users to a wider target audience at the best possible price.
For Nexx360, this partnership is an opportunity to offer a unique inventory, in an innovative and cookieless format, to the market’s programmatic platforms.
We are delighted to be partnering with Nexx360. Our synergies open up new opportunities in both the programmatic and Web Push Notification markets. For our partner publishers, this will mean better monetization of their available Web Push inventory.
Edouard DUCRAY, CEO and co-founder of Adrenalead
