Remarketing by Web Push Notification

With Web Push Notification remarketing, it becomes possible to retarget and convert up to three times more of these visitors!

How to have a good remarketing strategy?

The success of a good remarketing campaign depends on a good strategy! Are you sure yours is well optimized? 

  • Are you in control of your marketing pressure?
  • Can you reach your entire audience?
  • Do you know where your message is being broadcast?
  • Do you control your brand safety?
  • Do you really know who you’re spreading your message to?
  • Aren’t you suffering from advertising fraud?

While you may be able to expand your audience and achieve conversions, in most cases, there are still some grey areas… Often, remarketing methods offer advertisers very little control. Even worse, they can damage your brand image.

Why don’t you try out Web Push Notification remarketing

Web Push Notification

Totally unconnected to web browsing and free from any broadcasting support, the notification is sent by the browser and appears directly on the screen of your audience! Thus, the subscriber does not need to be surfing the web to be notified and only needs to be connected to the internet (WIFI, 4G…). Moreover, the notification is ephemeral and disappears after a few seconds, making it a very non-intrusive format that subscribers appreciate.

Problems that are fixed by Web Push Notification remarketing

  • The advertiser has total control over its marketing pressure
  • No advertising fraud is possible, because the link is direct between the user and your brand
  • Advertising is displayed directly on the screen (100% Brand Safety)
  • The format is minimally intrusive, thanks to the prior and explicit collection of consent 
  • It is possible to communicate with the 36% of French people using an Adblocker

Adrenalead launches its audience remarketing offer by Web Push Notification 

Adrenalead has developed a unique technology in Europe that allows you to reach the visitors you don’t know yet. And this thanks to our Web Push Notifications advertising network.

  1. An Internet user visits your site
  2. We recognize him because he is part of our Web Push Notification ad network subscriber base
  3. We send him a Web Push Notification presenting your offer
  4. Each click of a user on the notification redirects him to your site (url of your choice)
  5. BONUS: you can also take advantage of qualified audience segments (e.g. clickers from your campaign, visitors to your site who are subscribers to our network) 

All this makes Web Push Notification a new innovative and efficient digital format to communicate with your website visitors and capitalize on your web audience. Innovative yes, but what about the performance of the format?

Why don’t we discuss this for your year-end strategy?

The new Eldorado for brands who are in search of performance and ROI!

Adrenalead combines the best of both worlds: a technology for collecting and sending Web Push Notifications and exclusive audience extension offers. The whole range of solutions allows you to capitalize on an innovative and efficient strategy based on the Web and Mobile Notification format.

By activating our Web Push Notification customer activation solutions, e-commerce and e-retail sites see an average 200% increase in reach ! In other words, this means that they are able to bring back three times as many users who have visited their site as with traditional remarketing methods. 

It is also three times more likely to convert a qualified lead, while being sure to preserve its brand image and its compliance with the GDPR!
Moreover, retargeting by Web Push Notification shows an average click-through rate (CTR) of more than 4% with an average conversion rate of more than 10%!

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